Who Should Attend
The
expo is open to meeting and association professionals. This ensures a
high buyer/exhibitor ratio. Admission to the general sessions and
luncheon is open to all!
Note: Non-exhibiting suppliers are not permitted
into the exhibitor hall or the after-party. Show management reserves
the right to refuse ineligible registrations. Non-exhibiting suppliers
may register for and attend the general sessions and luncheon preceding
the expo.
Important: Entry into the after-party is open only to those who have registered for and attended the expo. You must be registered for the expo by 5:00pm to be eligible for a grand prize!
Schedule of Events
10:30 a.m. Educational Sessions in the Saratoga Ballroom (concurrent)
Executive General Session: When Rubber Meets Road: How Actual Organizations Are Using Social Media to Get Actual Results
Meetings General Session: Five Steps to Successful Hybrid Events
12:30 p.m. Reception in Pavilion/Foyer
1:00 p.m. ALA Graduation & Luncheon
Saratoga Hilton Ballroom
Keynote Presentation by Mark Zinder
3:00 p.m.- 6:00 p.m. ESSAE EXPO ‘10: Making the Right Connections
Saratoga Springs City Center
6:00 p.m.- 8:00 p.m. After-Party in Saratoga Hilton’s gallery and Saratoga Springs City Center’s loggia
Registration for all events will be in the Saratoga Hilton Gallery
Session/Keynote Descriptions
Executive General Session:
Rubber Meets Road: How Actual Organizations Are Using Social Media to Get Actual Results
It’s
been hard to avoid all the buzz about social media over the past couple
of years. Blogs, YouTube, Facebook, Twitter: some organizations have
rushed out to try them all while others have been wishing they’d simply
go away. Most of us are somewhere in the middle and just want to know
“How can we be smart about social media and do what will really
work?”In this presentation, we’ll look at a range of examples from
organizations that have been successful in using social media to
achieve strategic goals. How did they do it? What made it work? You’ll
walk out with answers to these questions and concrete strategies to try
in your own organization. Presented by Jeff Cobb.
Meetings General Session:
Five Steps to Successful Hybrid Events
Hybrid
Conferences allow remote participants to have access to real time,
onsite presentations and meetings. It is the creation of a teaching
environment suitable for both onsite and online participants where each
is able to have the same opportunity to learn, engage with the
presenters and achieve the same educational outcomes. Onsite attendance
is one of the first impacts from the recession, and members and
stakeholders are thinking twice about absorbing expenses for travel,
accommodations, and onsite registration. There is a concern about
leaving one’s place of work in such a challenging economic climate.
Given these circumstances it is important to remain relevant and
accessible to those that choose not to attend. So how does an
organization go about creating a successful and engaging hybrid
program? This session will present five proven steps found to
significantly improve the success of producing a hybrid conference. Presented by Rich Finstein.
Keynote Presentation:
As
the economy makes strides to right itself after experiencing one of the
worst recessions since the Great Depression, one must ask themselves,
“Is this what President Obama meant in his campaign promise that
‘change is on the way’? Was he speaking of “spare” change? A seismic
shift is slowly playing out not unlike one we have seen before. In the
early 1900’s, economist Joeseph Schumpeter coined the phrase “creative
destruction.” When you create something new, you destroy something old.
Whether the discussion is centered around the economy, our banking
system or association management, President Obama’s campaign tag line
reads more true today than yesterday. Presented by Mark Zinder.
In this high energy presentation Mark Zinder will discuss:
• How we got into this economic situation
• What is being done to fix it
• The effect it will have on us and the economy going forward
• How those that embrace this “new normal” will benefit from the changes
•
How the changing economy will also have a profound effect on business
models going forward. • What worked in the 90’s will not work tomorrow.
• What is the new business model going forward
Speaker/Keynote Bios
Jeff Cobb is an internet marketing and social media fanatic who spends far too much of his time trying all the great new tools the Web has to offer. An entrepeneur at heart, he has helped to build multiple, successful Web-based companies, and currently serves as managing director of his latest venture, Tagoras, a market research and consulting firm. Jeff speaks frequently on new media, marketing and online learning. He also blogs weekly where he offers ongoing insights into how to leverage the social Web for business. Jeff blends high-level insights with inspirational stories and practical, how-to strategies and tactics.
Rich Finstein is the Founder and President of CommPartners. He has 25 years technology
consulting experience serving the association community. He created the
Technology Services Program through the American Society of Association
Executives which provides guidance and support for better decision
making in electronic marketing, social media, online education,
collaboration, and process integration.
Mark Zinder is a seasoned financial professional and keynote speaker with a unique
gift for making the complicated clear as he examines the trends and
ideas actively reshaping business today. Mark synthesizes ideas and
energizes audiences with his trademark rapid-fire, fun-filled
presentations. He has spoken to more than 100,000 people in lecture
halls and corporate classrooms around the world, from Cape Town, South
Africa, to Bangkok, Thailand, and in locations all across the US. His
unique style instantly brings audiences to attention, and his memorable
stories help them understand and retain valuable lessons about market
history, investor behavior, and financial trends.
ALA Graduation
Join
ESSAE in honoring the 2010 graduating class of the Association
Leadership Academy (ALA). The graduates will have just completed the
eight-month accelerated program geared specifically for association
executives. This premier education opportunity includes a series of
interactive courses covering a breadth of association knowledge.
The
graduation will take place directly before the keynote luncheon. Show
your support for your association executive peers by sharing in the
celebration of their achievement. ESSAE will also take a moment to
recognize past graduates of the Academy and the recently enrolled class
of 2011. It is sure to be a momentous day for all involved!
Expo Details
this year's exhibitors
grand prizes and door prizes
After Party:
Conclude
your day of education and networking with fun and fraternity! This
year’s after-party will be located outside the Expo floor in the
Saratoga Hilton’s gallery. Sponsored by The Saratoga Convention &
Tourism Bureau, The Saratoga Hilton Hotel and The Saratoga Springs City
Center, you are sure to enjoy a special treat as you all get a “sneak
peak” of the expanded City Center.
Accommodations
The
hotels below are offering reduced rates for meeting professionals and
association executives within the Capital Region who are attending the
expo. Be sure to mention you’re with ESSAE when making reservations.
Courtyard by Marriott - Saratoga Springs 518-226-0538
Hilton Garden Inn 518-587-1500 x421
Holiday Inn Saratoga Springs 518-584-6511
Inn at Saratoga (ask for Robert Beck) 518-583-1890
Residence Inn Saratoga Springs 518-584-9600
The Saratoga Hilton 518-584-4000
The
above hotels also have a limited number of complimentary overnight
accommodations for qualified association executives and meeting
planners from outside the Capital Region area. Please contact the ESSAE
office if you are interested in receiving these accommodations.
Directions
The Saratoga Springs City Center and the Saratoga Hilton are located in downtown Saratoga Springs on Broadway.
FROM THE SOUTH:
Take the New York State Thruway to Exit 24. Take I-87 North to Exit 15.
Turn left off the Exit. ***At the 5th traffic light, turn left onto
Rock Street. At the stop sign, turn right onto Maple Avenue. The
Saratoga Hotel and Saratoga City Center parking lot will be on your
right.
FROM THE EAST:
Take the Massachusetts Turnpike-West to the New York Thruway. Take Exit
B-1 (I-90 Bypass) to I-787 North for approximately 6 miles to Route
7-West for approximately 2 miles to I-87 North for approximately 22
miles to Exit 15. Follow “South” directions *** (above).
FROM THE WEST:
Take the New York State Thruway (I-90 East) to Exit 24. Take I-87 North
to Exit 15. Turn left off of Exit 15. Follow “South” directions ***
(above).
FROM THE NORTH:
Take I-87 South to Exit 15. Make a right at the exit. At the 4th
traffic light, turn left onto Rock Street. At the stop sign, turn right
onto Maple Avenue. The Saratoga Hotel and Saratoga City Center parking
lot will be on your right.
Many Thanks to our Trade Show Committee:
ESSAE • 991 Broadway Suite 208, Albany, NY 12204 • 518-463-1755 • 518-463-5257 (fax) • memberservices@essae.org • www.essae.org
