ESSAE
Sponsorships & Advertising
2010


2010 Sponsor Investments Packet
booklet

2010 Advertising/Media Kit
booklet

Sponsorship Opportunities

Low Cost/High Impact Options
  • E-news Sponsor
  • Mailing Labels
  • Hot Deals
  • Classifieds
Advertising
  • Web Banners
  • Association Resource Newsletter
  • 30th Annual Member Directory & Resource Guide



SPONSORSHIPS

Key Supporter Program Form

Key Supporters will have badge ribbons designating their level of support at all ESSAE functions,  be recognized during the February 2009 Annual Meeting and Awards Banquet, displayed on ESSAE’s Web site and in every issue of Association Resource throughout the year.

The Four Key Supporter categories:
Platinum  $500
Gold        $250
Silver       $150
Bronze     $100


ESSAE offers a number of exclusive and highly visible partnerships through our professional development programs. This is your opportunity to support ESSAE’s professional training for association executives. These programs offer ESSAE members the chance to grow and advance their careers.

$1000 Monthly Programs
  Held in the months of January, March - sponsored for 2010, April and November, ESSAE programs are the primary venue for networking in ESSAE.  Host property sponsors 30-minute reception. Attendance varies from 60-100. Site is local (Capital Region). 
 
Sponsors receive:
• 2-3 minutes of podium time
• Display table during networking reception
• Materials may be displayed at registration table or placed on attendee chairs.
• Registration for two representatives
• Recognition in promotional materials and newsletter

 $1500 Annual Special interest Group investment 
 Executive Circle (CEO)
 Technology Professionals
 Young Association Professionals
 Communication & Marketing Professionals

Special Interest Groups - This one year sponsorship offers an opportunity to support ESSAE’s year of association special interest groups. Currently there are four active SIGs (Executive Circle (CEO), technology, communications and young association professionals) which meet regularly (monthly, bi-monthly or quarterly). These and other groups to form in the near future gather to share ideas and learn from each other.

•  Have the opportunity to open the chosen SIG meetings with a welcome and three-minute “commercial.”
•  Dozens of logo impressions in print, on the ESSAE Web site, the newsletter calendar and through all promotional efforts for SIG events.
 


ESSAE invites you to be a sponsor of the premiere education program for association executives in New York, the Association Leadership Academy (ALA). ALA is an eight-month accelerated program that offers a unique learning experience through a series of monthly educational courses led by today’s distinguished association industry, corporate, and academic leaders. In September 2005, the ALA program enrolled its first students - the class of 2006. June, 2009 will mark the fourth year of ALA program, with twenty five association professionals graduating.

Cornerstone Sponsorship     $2500
As an ALA cornerstone sponsor you will receive premiere exposure in all ALA marketing efforts.
Benefits of sponsorship include:
• Opportunity to exclusively represent your primary business specialty
• Recognition at the ALA marketing launch, graduation and at each session
• Premiere placement of logo in ALA promotions including the brochure, Web site, posters and capstone publication
• Invitations for two representatives to the marketing launch at ESSAE’s Annual Meeting and to the ALA graduation, with public acknowledgement at both events and seating at the head ALA table
• The opportunity to speak at the Annual Meeting and ALA Graduation and publicly congratulate graduates
• A full-page advertisement in an issue of ESSAE’s newsletter, in adjoining space to the ALA column

Key Sponsorship      $1000
As an ALA key sponsor you will receive prime exposure in all ALA marketing efforts.
Benefits of sponsorship include:
• Recognition at the ALA marketing launch, graduation and at each session
• Prime placement of logo in ALA promotions including the brochure, Web site, posters and capstone publication
• Invitation for one representative to the marketing launch at ESSAE’s Annual Meeting and to the ALA graduation, with public acknowledgement at both events and seating at the head ALA table
• A half-page advertisement in an issue of ESSAE’s newsletter, in adjoining space to the ALA column

Program Sponsorship     $500
As an ALA program sponsor you will receive exposure in all ALA marketing efforts.
Benefits of sponsorship include:
• Recognition at the ALA marketing launch, graduation and at each session
• Placement of logo in ALA promotions including the brochure, Web site, posters and capstone publication



31st Anniversary Annual Meeting & Awards Banquet Form

ESSAE’s  Annual Meeting:  To be held on Thursday, February 5, 2009 at the Crowne Plaza Albany Hotel, this formal evening function includes installation of elected leaders, recognition of departing board members, and an awards ceremony to recognize winners of ESSAE’s annual awards program. Host sponsors 60 minute reception. Attendance varies from 150-200.

$2500    Dinner - Treat attendees to a delicious meal! Sponsor receives full page ad in February 2009 Association Resource, recognition in February and March Association Resource, signage and recognition at event, and seating for two at head table. Sponsor may also distribute materials at function, and will have a link from the registration page.

$850    Awards - Support the recognition of ESSAE’s award recipients. Sponsor receives 1/2 page ad in February Association Resource, recognition in February and March Association Resource and signage at event.

$700    Champagne Toast - Raise a glass to celebrate ESSAE! Sponsor delivers the toast, receives recognition in February and March Association Resource and signage at event.

500    Table Sponsor - Sponsor a table and invite your clients to this special evening of entertainment, recognition and networking. Sponsor receives recognition in February and March Association Resource and signage at event. Tables seat 8.

$350    Board Recognition Sponsor - Help ESSAE to recognize the service of those circulating off the ESSAE board. Sponsor receives recognition in February and March Association Resource and signage at event.


3rd Annual Meetings Institute

Held March 16, 2010 at the Crowne Plaza Hotel in Albany, this is a great opportunity to meet with the events and meeting professionals from ESSAE and MPI!

Collateral Materials Sponsor $250 -  Sponsor receives signage at event, acknowledgement in program
and recognition in Association Resource and at lunch.

Coffee Break Sponsor $250 -  Sponsor receives signage at event, acknowledgement in program
and recognition in Association Resource and at lunch. SPONSORED - THANK YOU LAKE GEORGE REGIONAL CHAMBER OF COMMERCE & CVB!

Breakfast Sponsor $500 - Sponsor receives signage at event, acknowledgement in program, at lunch,
plus recognition and quarter page ad in Association Resource. SPONSORED - THANK YOU VISITROCHESTER!

Session Sponsor $500 - Sponsor receives signage at event, acknowledgement in program, at lunch,
plus recognition and quarter page ad in Association Resource.

Lunch Sponsor $1000 - Sponsor receives 2-3 minutes of podium time (can include a brief video); display table during networking reception; registration for two representatives; recognition in promotional materials and newsletter.  SPONSORED - THANK YOU CROWNE PLAZA NIAGARA FALLS!

Doorprize Sponsor: Sponsors receive recognition at the reception and in the Association Resource.


The 21st Century Executive’s Role in Association Financial Management

Friday, April 16, 2010 • Holiday Inn Albany, NY
Here are some great ways to gain valuable business exposure through ESSAE that will meet your needs but won’t break your budget!

Collateral Materials Sponsor $250 Sponsor receives signage at event, acknowledgement in program and recognition in Association Resource and at lunch.

Coffee Break Sponsor $250 Sponsor receives signage at event, acknowledgement in program and recognition in Association Resource and at lunch.

Breakfast Sponsor $500 Sponsor receives signage at event, acknowledgement in program, at lunch, plus recognition and quarter page ad in Association Resource.

Session Sponsor $500 Sponsor receives signage at event, acknowledgement in program, at lunch, plus recognition and quarter page ad in Association Resource.

Lunch Sponsor $1000 Sponsor receives 2-3 minutes of podium time (can include a brief video); display
table during networking reception; registration for two representatives; recognition in promotional materials and newsletter.

Doorprize sponsor: Sponsors receive recognition at the reception and in the Association Resource.



CEO Forum: Board Officers & Executive Directors Working Together

As a valued ESSAE Member, we would like to offer you the following ways you can participate and gain the attention of this group of decision makers.

$1500 Monday Evening Cocktail Reception
Incentives:
• Public recognition at Reception
• Registration for two representatives
• Recognition in event Promotions, Web site, weekly e-newsletter monthly newsletter, Association Resource
• Free half-page (camera-ready) advertisement in Association Resource
• Display of promotional material at registration

$1500 Tuesday Luncheon Sponsor  Sponsored - Thank you Sagamore!
Incentives:
• Public recognition at luncheon
• Registration for two representatives
• Recognition in event Promotions, Web site, weekly e-newsletter monthly newsletter, Association Resource
• Free half-page (camera-ready) advertisement in Association Resource
• Display of promotional material at registration area or on chairs at luncheon

$1000 Seminar Sponsor                                       
Incentives:
• Signage at event
• Registration for one representative
• Recognition in event Promotions, Web site, weekly e-newsletter monthly newsletter, Association Resource
• Free quarter-page (camera-ready) advertisement in Association Resource
• Formal recognition at seminar

$700 Breakfast Sponsor
Incentives:
• Signage at event
• Registration for one representative
• Recognition in event Promotions, Web site, weekly e-newsletter monthly newsletter, Association Resource
• Formal recognition at Breakfast


Annual Conference & Expo 2010 Form

If your company serves the not-for-profit, meeting planning or government markets, this is an excellent opportunity to gain favorable exposure and visibility...

$5,000  Keynote Sponsor 
This well-attended luncheon is a great way to get your company recognized by ESSAE’s association executives and meeting professionals. This annual event features a noted speaker who will generate enthusiasm and kick off the event with inspiration and insight.
Incentives:
•  Public recognition at luncheon
•  Recognition in Expo promotions and program
•  Recognition in ESSAE newsletter, Association Resource
•  Seating with keynote at reserved table for sponsor representative
•  Display of promotional material at registration area or on chairs at luncheon
•  Two free full page (camera-ready) advertisements in May pre-show and June post-show Association Resource

 $3000 Cocktail Reception Sponsor
Dazzle attendees with cocktails and sumptuous hors d'oeuvres as they mingle and network prior to the keynote luncheon and ALA graduation!
•  Public recognition at luncheon
•  Recognition in Expo promotions and program
•  Recognition in ESSAE newsletter, Association Resource
•  Display of promotional material at registration area or on chairs at luncheon
•  Free half-page (camera-ready) advertisement in May pre-show and June post-show Association Resource

$3000  Luncheon Sponsor  Sponsored - Thank you VisitRochester!
Everybody loves the one who picks up the lunch tab!
Incentives:
•  Public recognition at luncheon
•  Recognition in Expo promotions and program
•  Recognition in ESSAE newsletter, Association Resource
•  Display of promotional material at registration area or on chairs at luncheon
•  Free half-page (camera-ready) advertisement in May pre-show and June post-show Association Resource
SPONSORED - THANK YOU VISITROCHESTER!

$4000   Gala Party  Sponsored  - Thank you Saratoga Team!
Treat attendees to sumptuous fare and cocktails after a day of exhibits. The Gala Party sponsorship includes deluxe food stations, cocktail reception, and themed decor and giveaways.
Incentives:
•  Public recognition at Gala Party
•  Representative may draw Grand Prize at Gala
•  Recognition in Expo promotions and program
•  Recognition in ESSAE monthly newsletter, Association Resource
•  Free half-page (camera-ready) advertisement in May pre-show Association Resource
 
$1500    Refreshments Sponsor   Sponsored - Thank you CMI Communications!
Keep attendees’ spirits and thirst quenched at the Expo with this sponsorship. Refreshment service will be provided by The Saratoga Hotel.
Incentives:
•  Public recognition at Gala Party
•  Recognition in Expo promotions, pre-show June Association Resource and Expo program
•  Opportunity to “dress” the area with your company image/decor.
•  Free half-page (camera-ready) advertisement in May pre-show Association Resource
 
 $1,500  Badge & Lanyards Sponsor  Sponsored - Thank you Greater Binghamton CVB!

$1,500  ESSAE Tote Bags Sponsor  Sponsored  - Thank you Long Island CVB!
 
$500 Table Sponsor
Get all of your favorite association clients together for lunch before heading into the Expo! Reserve your company table now!
Incentives:
•  Public recognition at Gala Party
•  Recognition in Expo promotions and May pre-show Association Resource and program

 $500  each Session Coffee Break
Meeting Professionals
Senior/Executive Management
Association Staff Professional
Incentives:
•  Recognition at registration and in Expo promotions
•  Recognition in May pre-show Association Resource and Expo program


Wellness & Wisdom Day 2010

$2000 Dinner Sponsor: Sponsor receives signage at dinner, recognition and half-page ad in Association Resource and special recognition during dinner.

$500 Box Lunch Sponsor: Sponsor receives signage at activities registration area, recognition in Association Resource and at dinner. SPONSORED - THANK YOU VISITROCHESTER!

$350 Wisdom Opening Session: This opening education program will provide the motivation and stimulation to jump into the many wellness activities to follow. Sponsor receives signage at forum registration areas, recognition in Association Resource and at dinner.

$50 Hole Sponsor (per tee): Sponsor receives signage at tee and registration area, recognition in Association Resource and at golf awards presentation at dinner.

Golf Sponsorships

 Closest to Pin - Men ($50)
 Closest to Pin - Women ($50)
 Longest Drive - Men ($50)
 Longest Drive - Women ($50)
 Straightest Drive/Closest to Line Men ($50)
 Straightest Drive/Closest to Line Women ($50)
 Lowest Team Score - 1st Prize ($200)
 Lowest Team Score - 2nd Prize ($160)

Please consider donating a doorprize for raffling during the dinner (e.g. comp. overnights/
weekends or any other gift), or giveaways for the golf tournament (e.g., golf  related merchandise/at-
tire, tees, ball markers, etc.)



The Autumn Idea Market is the place where ESSAE Members can gather to reap the benefits of colleagues willing to share many years of ideas, insights and experience. Roundtables offer a variety of resources and experts willing to impart their knowledge to interested attendees.

$750 Refreshment Sponsor: Treat attendees to harvest refreshments following the roundtable event. Sponsor receives two free admissions to the event, recognition in the Association Resource, recognition and signage at the event, and half page advertisement in the October Association Resource. SPONSORED - THANK YOU VISITROCHESTER!

$300 Roundtable Sponsors receive one free admission to the event, recognition at the reception and in the Association Resource, and signage at the sponsored roundtable.

Doorprize Sponsor:  Put together your own version of a fall harvest, using products and services from your unique area of New York State. Sponsors receive recognition at the reception and in the Association Resource.


ESSAE Fall Advocacy Institute and Exchange
November, 2010  Capital District location

Here are some great ways to gain valuable business exposure through ESSAE that will meet your
needs but won’t break your budget!

Breakfast Sponsor $500 Sponsor receives signage at event, acknowledgement in program and
recognition in Association Resource and at lunch.

Audio Visual Equipment Sponsor $500 Sponsor receives signage at event, acknowledgement in program and recognition in Association Resource and at lunch.

Coffee Break Sponsor $500 Sponsor receives signage at event, acknowledgement in program    
 and recognition in Association Resource and at lunch.

Session Sponsor $300 Sponsor receives signage at event, acknowledgement in program and recognition in Association Resource and at lunch.

Exhibit, Reception & Lunch Mixer Sponsor $1500 Sponsor receives public recognition at luncheon, recognition in ESSAE newsletter, Association Resource and weekly e-newsletter; display of  promotional material at registration area, and free half-page (camera-ready) advertisement in Association Resource.
     
Doorprize sponsor: Sponsors receive recognition at the reception and in the Association Resource.



One of the most exciting events of the holiday season is the ESSAE holiday Party and Charity Auction. This event is the perfect time to reunite and celebrate with peers and clients, and is the highest acclaimed ESSAE event of the year.

This highly anticipated event offers a great marketing opportunity for suppliers wishing to earn recognition for their support of ESSAE and the association community. Opportunities include full or partial sponsorships. We’ll work with you and the host to create a unique and memorable occasion with your special signature!

Full Sponsor: $10,000
Sponsor receives full page ad in the December Association Resource, recognition in the November, December and January issues of Association Resource and weekly e-newsletter, recognition in event program and signage at event, personal recognition at the event, opportunity to introduce sponsor representatives, and display or brand promotional materials. Full sponsor is offered the opportunity to select the charity (with approval by the ESSAE board of directors) to receive this year’s proceeds.

Partial Sponsorship Opportunities:

Cocktail Sponsor:  $4000 - sponsor receives full page ad in December Association Resource, recognition in December and January issues of Association Resource and weekly e-newsletter, recognition in event program, signage at event, and introduction during party.

Food Sponsor:  $3000 - sponsor receives half-page ad in December Association Resource, recognition in December and January issues of Association Resource and weekly e-newsletter, recognition in event program, signage at event, and introduction during party.

Decor Sponsor:  $1000 - sponsor receives quarter-page ad in December Association Resource, recognition in December and January issues of Association Resource and weekly e-newsletter, recognition in event program and signage at event.

Promotional Materials Sponsor:  $500 - sponsor receives recognition in December
and January issues of Association Resource and weekly e-newsletter, recognition in event
program and signage at event.




LOW COST/HIGH IMPACT
 Opportunities

ESSAE offers several options for low cost sponsorships, advertising and marketing for our associate members:

Weekly E-newsletter Sponsor Form

 ESSAE sends out a weekly electronic newsletter to association executives providing news about association management, upcoming events and ESSAE news and opportunities. Use this timely vehicle to demonstrate your support of ESSAE and get great exposure in the process through a 120 x 180 pixels sized ad. (ESSAE does not sell e-mail addresses, or allow supplier members to send broadcast e-mails to the membership.)
 
1 week sponsor $200 
1 month sponsor (4 issues) $750


Labels Form

Order ESSAE labels to promote a new product, service or special event. Labels are avail-
able in 3-column Avery format. Please e-mail memberservices@essae.org to order your labels.

$50 Association Execs         
$75 All members
$200  one-time (annual) excel format list - does not include e-mails


Hot Deals Form

Hot Deals for Association Executives- In an effort to boost and energize travel and tourism in New York State, ESSAE developed a service for its Associate Members.  Hot Deals for Associa- tion Executives is part of our electronic newsletter sent to ESSAE association members each week advertising “hot dates,” special meeting packages, and discount offers from hotels, conven- tion bureaus, conference centers and other industry suppliers. This is an economical way to bring your special offers or event invitations to the desks of ESSAE association members!

$35 per week                  
$99 per month


Web Classifieds Form

ESSAE classifieds - the place for job seekers looking to land the right job with an association or industry partner organization, as well as employers seeking highly qualified applicants, from entry level to CEO. In addition to posting a job listing, you may also list office space available. Please send description and/or link to memberservices@essae.org. Postings may be edited for space.

$50 per month





ADVERTISING


Web Advertising Opportunities

ESSAE’s Web site is the showcase for many new and exciting member programs and services. The positions wanted/available, newsletter archives and event registration are just some of the enticements bringing many association professionals to our site, and the continuing addition of Web links and expanded services provides visitors with access to resources, information, a calendar of events, discounts and other important links.

ESSAE’s Web site provides several different advertising options for you to gain exposure for your product, service or destination. Choose from many advertising options, list your company in our online suppliers guide, or use our Hot Deals e-mail for your last minute or special packages/offers.



Home Page Banner
120x90 pixels - $150/mo.
120x180 pixels - $200/mo.
120x270 pixels - $250/mo.

Event Registration Page Banner
120x90 pixels- $100 mo. 
120x180 pixels - $150/mo.
120x270 pixels - $200/mo.

ESSAE Classified Page Banner
120x90 pixels - $75/mo.
120x180 pixels - $125/mo. 
120x270 pixels - $175/mo.


Website Suppliers Guide Form

$225   Annual listing with 100 word description, hot link and photo
$175  Annual listing with hot link: includes contact information and a hot link to your web site
$125  Basic listing: includes company and company representative name and contact information



Association Resource is the monthly newsletter of the empire State Society of Association executives, inc., a not-for-profit association serving the educational and professional needs of its association members across New York State. Published 11 times a year, Association Resource is the most efficient means of accessing information and resources for effective association leaders.
 

Note for 2009 Clients: Payment MUST be sent with contract for each AD placed.

15% DISCOUNT FOR 4 OR MORE ADS IN ONE CALENDAR YEAR

Ad Size (non-commissionable rates)
Full Page      $500
Half Page     $350
1/4 Page      $300
1/8 Page      $275
Insert           $750

Mechanical Specs (in inches) NO BLEEDS
Full Page 7.5 x 10 
Half Page 7.5 x 5
1/4 Page 3.685 x 5
1/8 Page 3.25 x 2
Tip-in  7.5 x 10




31st Annual Membership Directory and Resource Guide
online for 2010!

This annual publication is an invaluable resource for both association professionals and service providers. It includes a list of all ESSAE members alphabetically and by affiliation, provides a buyer’s guide of products and services, a list of publications available from the association’s lending library, a meeting facilities guide listing the services, space capabilities and amenities of different properties, and much more! You will find this publication to be an excellent vehicle for advertising your services.