Effective Association Management Practices
September  •  9:00 a.m. - 2:30 p.m.  •  EXTENDED PROGRAM

• The fundamental elements that impact today’s membership-based organizations
• Systems required to achieve high performance in membership-based organizations
• How to build a strong and productive relationship among volunteer and staff
  leaders and the strategies to identify the potential within the organization
• An examination of products, services and other benefits of membership in a thriving professional trade association

Meeting Member Needs and Expectations for Conventions,
Trade Shows, Education and Training
October   •  9:00 a.m. – 12:00 p.m.

• Understanding learning styles to maximize your programs
• Identifying the right education and training
• Delivery methods
• Creating memorable experience for your members
• Business partner relationships
• Your time to shine: Using education opportunities to showcase your association

Communications, Marketing & Social Media
November   •  9:00 a.m. – 2:30 p.m.   •  EXTENDED PROGRAM

• Internal communications: Building membership loyalty and action with your
  membership communication
• External communications: Methods and strategies for taking your message to a
  broader statewide or national audience
• How to use your unique voice to generate non dues revenue

Human Resource Management: Maximizing Performance and Creating a Results-Oriented Work Environment
January   •  9:00 a.m. – 12:00 p.m.

• Law in the workplace
• Setting direction, mobilizing and motivating your workforce
• Building strong board relations

Advocacy, Politics and Grass Roots Campaigns
February   •  9:00 a.m. – 12:00 p.m.

• Effective advocacy practices and strategies
• Case Study in successful coalition efforts

The Formation and Management of a Professional Trade
Association, the Law and Ethical Responsibility
March   •  9:00 a.m. – 12:00 p.m.

• Forming and managing a not-for-profit
• Finance in the workplace
• Ethical responsibility
• Fostering fiscal integrity

Strategic Planning, Benchmarking and Membership Analysis
April  •  9:00 a.m. – 12:00 p.m.

• An overview of the strategic planning process
• Membership analysis and benchmarking
• Implementation of your strategic plan

Development of a Personal Leadership Strategy
May  •  9:00 a.m. – 2:30 p.m.  •  EXTENDED PROGRAM

• Understanding your leadership style
• Setting direction
• Managing your time around key initiatives
• Self mastery