Director of Marketing and Education

New York State Builders Association
Director of Marketing and Education

 

Association position responsible for building and leading all phases of a newly created sponsorship program.  Responsibilities include developing and maintaining a marketing plan for the sponsor programs of NYSBA and its Research and Education Foundation in order to meet or exceed the overall business objectives. Sponsor prospecting, proposal customization and presentation, contract revision and servicing, and sponsor follow-up and support.

Position also includes facilitating and marketing education programs with local chapters when necessary.

Essential Duties and Responsibilities:

  • Develop and implement a sponsorship sales plan for increasing revenues in a cost-effective manner. Target objectives include increasing sponsorship sales and creating sponsorship products and licensing deals in order to meet or exceed the overall business objectives.
  • Develop and implement a sponsorship budget to achieve the sales plan.
  • Develop and implement events to assist in achieving the business objectives.
  • Develop, maintain and implement sponsorship program guidelines to increase sponsorship recruitment, satisfaction, and support.
  • Manages all sponsorship activities.  Responsible for sponsor prospecting, proposal customization and presentation, contract revision and servicing, sponsor follow-up and support, trade shows development and representing the company at industry functions.
  • Interface with Internet Marketing to create and manage online sponsorship programs to ensure a steady stream of prospects and future sales.
  • Submit marketing plans, prospect activity, and forecast reports to the President; provide briefings to others as necessary or as requested.  Perform other duties as assigned.
  • Coordinate educational programming as needed in conjunction with our 15 local chapters
  • Engage program presenters, assist in preparing promotional materials for programs, coordinate program sites and provide on-site support;
  • Manage the administration of certification and continuing education credit requests including filing, listing and creating certificates through various organizations (e.g., BPI, NYSDOS, AIA, etc.)
  • Attend regional meetings, conferences as needed and/or assigned.
  • Produce bi-weekly newsletters, promotional brochures and a bi-yearly magazine.
  • Other duties as assigned.

Organizational Relationships:

Reports directly to the Executive Vice-President. Works with Assistant Director.

Required Qualifications:

  • A bachelor's degree in an appropriate field of study and/or at least 3 years of related professional experience.
  • Excellent interpersonal communication skills
  • Ability to excel both by working independently and as part of a collaborative team
  • Self-starter with attention to detail and results-oriented personality
  • Articulate, diplomatic, and able to work constructively and deftly under pressure
  • Must be genuinely passionate about the organization's mission
  • Excellent writing and communication skills
  • Strong organizational skills with a demonstrated ability to prioritize multiple activities and responsibilities
  • Computer proficiency (i.e., Microsoft Office suite, Constant Contact, (InDesign a plus), database management, internet-based research, professional applications of social media);

How to Apply:

Submitted applications will be reviewed upon receipt and must include the following:

  • Cover letter summarizing the candidate’s qualifications for the position, including a description of how prior educational training, experience and skills prepare the candidate to fulfill the job responsibilities detailed above.  Please include an anticipated salary requirement (range). 
  • Curriculum vitae or resume.
  • Contact information (name, job title, phone and email) for three professional references
  • Application materials should be submitted via e-mail to [email protected]  with the job title and your name in the subject line (i.e., Dir. of  Marketing – Jane Smith). 

NYSBA is an equal opportunity employer committed to practices that ensure employees and applicants for employment are provided with equal opportunities without regard to race, color, national origin, ancestry, sex, age, religion, physical or mental disability, medical condition, veteran status, marital status, pregnancy, sexual orientation, gender identity, genetic information or any other factor that is not related to the position.

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

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