MASTER'S LEVEL
ASSOCIATION LEADERSHIP ACADEMY

Registration Opens September 4, 2018
Sponsorship Options

The Empire State Society of Association Executives’ Association Leadership Academy Master’s Level offers a unique, executive-level learning experience over a series of five monthly educational sessions led by accomplished association and corporate leaders. Each three-hour session will include a lecture and interactive discussion and/or exercises to promote strategic thinking, engagement and peer collaboration. Participants will emerge with enhanced knowledge and critical decision-making ability on timely and significant topics relevant to association management.

WHO SHOULD PARTICIPATE

ALA Master's Level has been designed specifically for executive and senior-level professionals, including ALA Alumni, from all association practice areas, as well as industry partners.

Take advantage of education specifically designed for executive and senior-level association professionals! It is vital to keeping abreast of the ever-increasing and changing opportunities and challenges ahead.  Executives cannot rest on their laurels and must constantly demonstrate leadership to staff, boards and members. The ALA Master’s Level will help participants hone skills, anticipate problems, seek resolution and plan for the future. It also will support new executives, helping to ensure that they are prepared, innovative, and forward thinking as they seek opportunities to better serve their constituents.

PROGRAM SCHEDULE & SESSION DESCRIPTIONS

Open Enrollment: September 4 - October 19, 2018
All sessions are approximately three hours in length and will be held 9:00 AM to 12:00 PM. Sessions will be held at the New York State School Boards Association offices, 24 Century Hill Drive, Latham, NY.

November 16, 2018  
From Orthodoxy to Foresight: Unlearning the Past, Learning for the Future
Jeff De Cagna, FRSA, FASAE, Executive Advisor, Foresight First LLC

To prepare our organizations for the future, association  decision makers must first unlearn the past. Orthodox beliefs – the deep-seated assumptions we make about how the world works – keep associations anchored in the past. In this session, we will collaborate in applying foresight approaches and tools to build a better understanding of the issues influencing the future direction of associations. You will discuss the importance of both thinking and acting beyond orthodoxy, and gain critical foresight questions to bring back to your association for deeper exploration with your board and senior team.

January 25, 2019      
Beyond 2020: Technology’s Impact on Associations
Reginald “Reggie” Henry, CAE, Chief Information & Engagement Officer, ASAE

Concrete that can last up to 200 years – teeth that are always white and with no cavities – clothes that are always fresh without washing – thoughts translated from brain waves – mixed reality – collaborative platforms and more. How will the rapid changes in technology, such as robotization and artificial intelligence, change the jobs we do and the way we work?  How will this affect the way associations conduct their business, the programs they offer and the skill sets that will be needed? Get answers to these questions and more as this session explores the future impact of technology on associations, anticipated changes, cost implications, and how to adapt to the ever-changing world of technology.

March 8, 2019           
Insider Secrets of Member Engagement
Amanda Kaiser, Chief Path Finder, Kaiser Insights, LLC

Does your data tell you that your new members renew at a lower rate than other members? Have your retention metrics plateaued even though you are improving your renewal process? Do you wonder how to engage both new and long-time members even more? Using data gleaned from a unique new member engagement study and insights gathered from more than 340 association members, learn how to create a new member engagement program that will create life-long member engagement. Understand the key changes your association can make to improve an existing onboarding, welcoming or orientation program. Hear about some unusual, but successful – and unsuccessful, practices tested by your peers.

April 12, 2019
Associations and the Law: What to Avoid, What to Fix
Thomas W. Simcoe, Esq., Bond, Schoeneck & King PLLC

What are the pros and cons of creating a new subsidiary? Are you unclear about when and how changes to articles of incorporation or bylaws need to be filed? What are the legal implications, if any, of not following bylaws? Do you know what, when and why to copyright, or when you need permission to play music at an event? How should you prepare for a potential lawsuit? These are just a few legal questions that can get associations into trouble if not handled properly. Prepare to discuss these and more! The session is a great opportunity to enhance your legal knowledge in order to better protect your association from legal challenges.

May 10, 2019
Leadership Under Fire: Expecting the Unexpected
Timothy G. Kremer, Executive Director, New York State School Boards Association

As an executive director, you strive to lead your association in a clear, well-defined direction with goals you believe in, and the support of your board and staff. But life isn't always smooth sailing, as an effective leader knows. It's how well you navigate your association through those rough waters that defines success.  This session will draw on real-life scenarios and experiences – including your own – to help you plan for the unexpected and bring your association back to smooth waters.  Come prepared for a lively discussion. 


CERTIFICATE REQUIREMENTS
Enrollment in the Association Leadership Academy Master’s Level is a commitment to learning and professional development in the association management field. To be recognized as an ALA Master’s Level graduate, you must attend all five sessions. Participants who are unable to fulfill the full attendance requirement in one year may apply for consideration to make up missed sessions the following enrollment year. Call ESSAE (518) 463-1755 for details.

GRADUATION
All Master’s Level graduates will be recognized for their achievement and commitment to excellence at ESSAE’s annual conference on Thursday, June 6, 2019, where they will be awarded a certificate and graduation pin, then listed on the ESSAE Academy website by graduating class. Each class will be asked to evaluate the program and be part of shaping the program’s future.

CAE CREDIT
Three CAE credits will be awarded for each session. CAE candidates, and/or current CAEs, who have attended the full program will obtain 15 credits toward their CAE or CAE recertification.

TUITION
$500 for ESSAE members; $1,000 for non-members; includes materials, light refreshments and 15 CAE credits. Non-members are encouraged to join ESSAE and receive the full benefit of membership in the organization plus the member program rate. 

ENROLLMENT
Enrollment opens September 4, 2018. Application and payment must be received no later than October 19, 2018.

AUDITING SESSIONS
$150 per session (members); $300 per session (non-members); only one audited session allowed per program cycle. For more information, contact ESSAE at (518) 463-1755.

ALA PLANNING COMMITTEE
Rita Lashway, MBA, CAE (retired)
Barbara Bradley, CAE, Deputy Director, Online Communications and Project Planning, New York State School Boards Association
Vanessa LaClair, CMP, Executive Director, Empire State Society of Association Executives, Inc.

CONTACT
Vanessa LaClair, CMP, Executive Director
Empire State Society of Association Executives, Inc.
1A Pine West Plaza | Albany, NY 12205 | (518) 463-1755
www.essae.org | @EmpireStateSAE | #ESSAEALA