39th Annual Conference & Trade Show

Thursday, June 21, 2018
Saratoga City Center & Saratoga Hilton
Saratoga Springs, NY

Accommodations | Sponsor & Advertise | Prizes | RFPs

Registration | Exhibitor Details

Breakout Sessions | Leadership Track | Appointments

Download the Event App: ESSAE has partnered with Map-Dynamics this year as the official Exhibitor Registration platform and our new Events App! Find our app in Google Play or the iTunes StoreGet the most out of YOUR event experience by using the ESSAE Events App! #ESSAEEvents.

Join us on Thursday, June 21, 2018 in Saratoga Springs, NY for the Empire State Society of Association Executive’s (ESSAE) 39th Annual Conference & Trade Show. This is the premier conference and trade show in upstate New York for association and meeting professionals. The annual one day event centers around professional development, networking, and discovering new products and services. It is the place you want to be to interact with key decision makers in the association and meetings industries. Every year over 100 exhibitors come with their best to showcase the services they can offer. Educational sessions throughout the day (CAE/CMP Points!) offer modern and timely information to help you stay ahead in the ever-changing world of association and meeting management. Come prepared to learn and enjoy networking & community with fellow association executives, meeting professionals, and industry partners.

Opening Keynote Speaker

ESSAE will open the Annual Conference with a keynote presentation that is sure to inspire you for the entire day in Saratoga Springs!  

Regina Clark, CSP
Regina is a sought after international speaker, corporate trainer, master facilitator and author of five books. Regina has spoken to thousands of corporate and association audiences and has many repeat clients. Her New York audiences include Westchester Medical Center, Massena Memorial Hospital, Orange Ulster BOCES, NYS Council of Mayors, NYS Welfare Association, NYS SHRM and others. Regina offers clients more than 25 years of business experience. Regina started her own business in 1994 and received the Certified Speaking Professional (CSP) designation from the National Speakers Association in 2005. She is a lifelong New Yorker, graduate of SUNY Binghamton and resides in the Hudson Valley.

Keynote: SOARING to New Heights
In business and in life it’s always a good idea to set your sights on a future state, a place where you want to be. Business leaders and government officials do this all the time. They decide that they want to be in a specific market or focus on a specific initiative, and then they develop strategies and tactics to reach that future state. Effective leaders are also good at measuring their progress with data as they move towards a future state. If they are not making progress, they adjust the plans. There will always be obstacles to overcome, barriers to breakdown, financial setbacks, health concerns and a host of other excuses that could keep you from reaching your future state. During this keynote, Regina will share strategies for getting to your future state!

Lunch Entertainment

Keeping things interesting, this year's luncheon will feature a Saratoga Springs local magician, Steven Brundage!

Steven Brundage is a professional magician and entertainer, perhaps most famous for his appearance on the 2016 season of America’s Got Talent; Steven specializes in stage shows and close-up performances for high-end corporate events, and on college campuses across the U.S and Internationally. 

Steven rose to international fame when his YouTube video, Magician gets out of Speeding Ticket with Magic, became a viral sensation.

Thank you to our Lunch Entertainment Sponsor: Discover Saratoga



Schedule at a Glance (subject to change)

7:00 AM
Registration Desk Opens

7:30 to 8:30 AM
Exhibitor Appointments with Buyers

8:45 to 10:00 AM
Opening Keynote Presentation

10:15 AM to 12:30 PM
General Breakout & Educational Sessions
Leadership Track 

12:30 - 2:30 PM
Lunch, ALA Graduation and Entertainment  

2:30 - 5:30 PM
Trade Show Floor Hours
Complimentary to ALL qualified buyers. Membership is not required!

4:30 PM
Happy Hour on the Floor with Exhibitors

6:00 - 8:00 PM
Vendor Hosted Dinners/Receptions

Exhibitor-Attendee Appointments

ESSAE will  provide space for breakfast appointments between Exhibitors and Attendees. Exhibitors who are interested in participating will be added to a list of exhibitors for attendees to choose from. Attendees (Qualified Buyers) who register for the annual conference and/or trade show will have the option to opt in and will be provided a form to select which properties or companies they would like to meet with. ESSAE will collect the information and schedule appointments. Drop-ins are welcome, but pre-registration is encouraged as exhibitors who are not selected for appointments, may not be available.

  • Exhibitor Appointments will be held on Thursday, June 21 from 7:30 AM to 8:30 AM
  • Appointments will be approximately 10 minutes each (Approximately 5 appointments)
  • Attendees will select the exhibitors they wish to meet with
  • ESSAE will collect the information and provide details to the exhibitors to coordinate appointments
  • ESSAE does not guarantee that all exhibitors who opt into the breakfast event will have appointments

Do business on the trade show floor! Bring your RFPs for the $500 drawing!

Submitting an RFP with one or more of this year’s trade show exhibitors will automatically enter you into a drawing for a chance to win $500. RFPs must be checked in with an ESSAE staff member at registration to be verified. Be sure to bring at least TWO COPIES – one for ESSAE and one for an exhibitor on the floor. Stop by the registration desk to get your RFP checked in and entered before giving a copy to the exhibitors you want to do business with. In order to qualify, one or more of your RFP’s must be handed off to an exhibitor on the floor. Names will be entered into a drawing and selected during the week of June 25, via a Facebook Live video feed. Need help with your RFP? Email ESSAE to request a sample.

General Breakout Sessions & Education

Sociology First, Technology Second
Paul Fahey, COO, Overit
Associations are people-driven organizations. That’s obvious. But sometimes we forget how professional and social networks function and chase the latest social media fad. This presentation will compare associations to historical armies and even online gaming communities to identify the needs and networks for new members right through to your tribal elders. Once we segment them and better understand their needs and behaviors, we can then deploy the right technologies to reach them with our recruitment, retention and educational messages. Key takeaways for attendees include:

  • a stronger understanding of digital marketing strategies for associations
  • guidelines to segment your lists for maximum effectiveness
  • actionable tips to optimize your social media efforts
Creating a WOW Experience
Regina Clark, CSP 
Are you creating WOW experiences for your customers, vendors, employees and members? Are you receiving rave reviews on social media as one of the best brands and best associations to be part of? Are your members passionate, proud and highly engaged? During this high energy keynote Regina will uncover the four truths to creating WOW experiences. A WOW is unexpected, thoughtful, memorable, adds value, creates loyalty and impacts your bottom line.

Transform Your Stress
Kim Perone, CLC, Success Coast at Inspired Life Coaching 
Master your mindset with new tools,techniques, perspective, and prioritization, and reap the benefits of stress transformation in this session with Success Coach Kim Perone. Stress is everywhere and everyone is busier than ever. Time fatigue, pressure, and overwhelm are at an all time high leaving us feeling like life balance is a dream just outside our reach. Transform your stress into more energy! Covering mindfulness, time management, energy, why self care is not self-ish, how to clear mental clutter to detox your mind, and much more. Great for Meeting Planners and anyone else in a stressful profession!  Organized into "Do's & Don'ts" with an emotional housekeeping exercise. 

Cybersecurity Awareness
NBT Bank
A discussion on Cybercrime and fraud. More details coming soon! 

Leadership Track

10:15 AM to 12:30 PM

What Financial Reporting Matters Non-Profit Organizations should be focused on in 2018
Matthew H. VanDerbeck, CPA, Shareholder, PKHB CPAs
Major changes are in store for nonprofit organizations that will impact nearly every nonprofit organization's financial statements. Learn how these changes will impact net asset classification, reporting of financial performance measures, reporting of expenses by function and nature, presentation of cash flow information, recognition of revenue, and accounting for leases. This presentation will include real-life examples of the new financial statement presentation, where you will gain and understanding of how FASB ASC No. 2016-14 “Not-for-Profit Entities (Topic 958) Presentation of Financial Statements of Non-for-Profit Entities” impacts the presentation of your financial statements beginning with calendar year ends ending on or after December 31, 2018. Attendees will learn: 

  • How to prepare for the implementation of ASC 2016-14
  • Access examples of the key components of ASC 2016-14
  • Hot topics that ASC 2016-14 has brought to light
  • What you need to do now 
Times Up: Navigating Sexual Harassment in an Evolving Legal and Cultural Landscape
Michael Billok, CIPP/US, Member, Labor & EmploymentBond Schoeneck & King, PLLC
In this “Me Too” year of awareness on sexual assault and harassment, especially in the workplace, employers need to understand how this landscape is evolving and how to respond proactively. While sexual harassment in the workplace is not new, traditional reactive approaches and policies are no longer optimal. Combined with the power of social media and trending news, poorly handled complaints and outdated policies can negatively affect your business reputation, your working environment and, ultimately, your bottom line. 
Round Table Discussion 

To stay competitive and relevant in the association world, it is important to learn from others and share best practices - even what keeps you up at night! The round table discussion will allow executives to share experiences, best practices, insights and knowledge in small groups and learn from peers. Everyone brings unique experience and expertise to sharing sessions!

Grand and Door Prizes

For attendees, business cards are collected at the registration desk and will be entered into the drawing for prizes. The gifts vary from gift baskets, to getaways, to plane tickets! We will draw for door prizes while you walk the trade show floor, meeting the people who have donated these great items.

GRAND PRIZES (valued at $800 to $1500) are drawn at the end of the trade show and attendees NEED to be present to win! 

Registration & Fees

Purchase a full day pass and save. Full Day Pass Registration will include access to (4) four hours of professional development (CAE/CMP), Lunch, and Trade Show!

Can't attend all day? Attendees will have the option to purchase sessions and/or events a la carte. 

Cancellation Policy: Registrations must be made and paid for by Friday June 8, 2018. Registration cancellations received prior to the deadline may be eligible to receive a refund less a $25 service fee. Cancellations received after the stated deadline will not be eligible for a refund. Refunds will not be available for registrants who choose not to attend an event (no-shows). Cancellations will be accepted in writing only and must be received by the stated cancellation deadline. All refund requests must be made by the attendee or credit card holder. Refunds will be credited back to the original credit card used for payment. If you are unable to attend, you may send an alternate to the event without additional charge.