Annual Conference & Trade Show

Date: Tuesday, September 14, 2021
Hours: 7:30 AM to 5:00 PM
Location: Albany Capital Center at 55 Eagle St, Albany, NY 12207

Complete Session Details and Exhibitor List are available on our Virtual Marketplace! Register your free account to engage and connect!

Pricing & Financial Support

Non-Exhibiting Industry Partners, Vendors, and Service providers are encouraged to participate in the Annual Conference & Trade Show as an attendee for $350. Click here for information on exhibitor and sponsorship opportunities

Qualified Buyers & Association Professionals! Are YOU an association or meeting professional? ESSAE's Annual Conference & Trade Show is the premier conference for association executives and association professionals in New York State - and beyond. We are excited to be back in person and we hope you'll join us for timely educational sessions, networking events, and access to both an in-person and virtual exhibit hall! As qualified buyers in the association space, you will be entitled to a special discounted event rate!

  • Are you a qualified buyer, association, or meeting professional who is NOT yet an ESSAE member?! You're in luck because this year's conference registration for qualified buyer non-members includes 5 months of ESSAE membership! The Full Day Pass + Membership package saves you 40% and a free month of membership (August through December 2021)! Your Registration Fee: $250

  • Already an ESSAE Association Professional? Your special discount rate to attend this year's event is only $180 for a full-day pass! 

Need Financial Support? Are you an association or meeting professional whose organization experiencing financial strain or has limited funding available to support professional development? Throughout the pandemic, our top priority for the future has been to support you in staying connected and provide practical resources that will help you and your business thrive, even in the face of adversity. If your finances won't allow for attendance at this year's annual conference and trade show, contact ESSAE to discuss how we can help

Seeking Financial Support for Your Professional Development? The Rita Lashway Scholarship Program was created to support the cultivation of the next generation of association industry leaders and as a source of financial support for ESSAE members pursuing industry designations. Visit our scholarship page on the ESSAE website for more information on donating and/or applying for financial assistance or contact Gina Mintzer, Lake George Regional Convention & Visitors Bureau, [email protected] for more info. 

Your Registration Includes: 

  • Full-Day Pass for the In-Person Conference
  • Total of 4 hours of professional development. ESSAE is a CAE Approved Provider!
  • Access to in-person and virtual exhibitors who support the association market.
  • Ability to book in-person or virtual 1:1 appointments with exhibitors!
  • Participation in relevant educational sessions with on-demand audio recording post-conference.
  • Access to our interactive event platform, powered by Map Dynamics / Nextech AR
    View the agenda, learn about our speakers, build your attendee profile, network with attendees, visit virtual exhibits, and more!
  • Continental Breakfast, Lunch, and coffee breaks included! 
  • Invitation to the networking reception on Tuesday, September 14, 2021, at 4:30 PM


This year's show will feature in-person and virtual exhibitors! We will host an online component for our virtual vendors. Our in-person trade show floor map will be based on the most recent NYS guidance for in-person events and CDC safety protocols. 

Exhibitor-Attendee Appointments - Meet with Conference Exhibitors! 

ESSAE will provide space for breakfast appointments between Exhibitors and Attendees on Tuesday, September 14 from 7:30 AM to 8:30 AM at the Albany Capital Center. Exhibitors who are interested in participating have been added to a list of vendors for attendees to choose from. Attendees (Qualified Buyers) who register for the annual conference and/or trade show will have the option to opt-in and will be provided a form to select which properties or companies they would like to meet with. ESSAE will collect the information and schedule appointments. Drop-ins are welcome, but pre-registration is encouraged as exhibitors who are not selected for appointments, may not be available.

Select the vendors YOU want to meet with by completing this form! In-Person and Virtual options are available! 

  • In-Person Appointments will be approximately 10 minutes each - (5) appointments per person.
  • Attendees will select the exhibitors they wish to meet with - Using the form link select all vendors that apply.
  • ESSAE will collect the information and provide details to the exhibitors to coordinate in-person appointments
  • ESSAE does not guarantee that all exhibitors who opt into the breakfast event will have appointments

For anyone interested in a Virtual 1:1 appointment, please select from the list of vendors provided in the same form - select all that apply.

For details on the exhibitors, visit the Virtual Marketplace

Policies and Important Information

Cancellation Policy: Registrations must be received by Tuesday, August 31. Any cancellations received on or before August 31 may be eligible to receive a refund less a $75 service fee. Cancellations received after August 31 are not eligible for a refund. Refunds will not be available for registrants who choose not to attend an event (no-shows). Cancellations will be accepted in writing only and must be received by August 31. All refund requests must be made by the attendee or credit cardholder. Refunds will be credited back to the original credit card used for payment. If you are unable to attend, you may send an alternate to the event without additional charge.

Social Media: Connect with us! @EmpireStateSAE - Event Hashtag: #ESSAEAnnual

This event will offer clock hours towards the CAE/CMP designations. Details on how to track your points/clock hours, visit:

Consent to Use of Photographic Images: Registration and attendance at, or participation in, ESSAE meetings and other activities constitutes an agreement by the registration to ESSAE's use and distribution (now and in the future) of the registrant or attendee's images or voice in photographs, videotapes, electronic reproductions, and audiotapes of such events activities. Unless you inform ESSAE that you object, permission is assumed. 

Event Fees: You must be listed as an ESSAE member representative (and in good standing) to receive member rates for registration to ESSAE events, webinars, etc. If you are not yet a member, you must submit a membership application with your registration. To do this online, complete the membership application and pay dues. After your dues are paid, complete your registration.

Substitution Policy: Substitutions of attendees are permitted for paid registrations. The difference between the member and non-member price will apply if a non-member replaces a member.