Association Leadership Academy - #5
Friday, March 10, 2023, 9:30 AM - 3:00 PM EDT
Category: ESSAE Events
Association Leadership Academy - Session FiveAdvocacy | Marketing & Communications Strong market strategy and communications are key to building and maintaining membership within your association and to taking your association’s message to broader audiences. Learn how effective association leaders navigate limited resources, conflicting priorities, and unclear rules surrounding PACs, lobbying, and grassroots campaigns to represent their members’ interests in the state’s legislative and regulatory processes. Get an overview of key marketing and branding principles and internal and external communications practices to advance the interests of your association. Presenters: Ashley Ranslow, NY Assistant State Director, NFIB Association Leadership AcademyAs an association professional, have you considered:
If so, then ALA is the program for you! The 6-month leadership program is designed to help association professionals develop essential skills while creating a community within ESSAE. It is a great way to formalize and update everything you know about running associations — and to learn in areas you want to grow. Ideal candidates for the academy are dedicated to growing within the association community and learning skills needed to be a leader in this environment. The Association Leadership Academy (ALA) is an accelerated program for association professionals, executives, and emerging executives in the association management field. The academy offers a unique learning experience over a series of monthly educational forums led by accomplished association and corporate leaders. The academy includes:
Academy graduates become part of a group of distinguished association professionals who have completed the program. Graduates are recognized among their peers and receive a certificate of completion. Academy credits count toward the Certified Association Executive (CAE) designation. Graduates are encouraged to remain involved by connecting with peers, engaging in ESSAE committees, and helping formulate future educational programs. |