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Building an Engaging Brand for Your Association
Wednesday, August 12, 2026, 1:30 PM - 2:30 PM EDT
Category: Webinar

How to create a strong brand foundation

What You Will Learn

  • What goes into a “strong brand”
  • Who should be involved in defining your brand
  • Factors to consider through the brand development process
  • Where to start and what to expect in a rebrand or brand refresh

Summary

 Your brand goes beyond a logo and color palette. It defines your association and how your members engage with you. Building a strong, engaging brand for your association is an in-depth, intimate (and sometimes even a little painful) process involving more than just your marketing team. It is a process that can transform your organization. In this webinar, we'll take a deep dive into everything you should consider to define and strengthen your brand as we explore the brand development process from ideation to execution.

 

Credit

If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). Registrants in jurisdictions not listed below will receive a Certificate of Attendance/Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant attending the live program at their own computer and phone.

Certified Association Executive Credential
American Society of Association Executives
Approved. Credit has been approved with the Certified Association Executive Credential for 1.0 CAE credit.

Register Now

Building an Engaging Brand for Your Association: How to create a strong brand foundation | SemWebCatalog