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From Numbers to Narratives
Tuesday, August 25, 2026, 1:30 PM - 2:30 PM EDT
Category: Webinar
Financial Storytelling for Association Professionals
What You Will Learn
- Recognize that data has the power to convey compelling narratives
- Understand the underlying reasons and context behind the numbers
- Learn that openness with data fosters confidence and stronger support
- Be able to transform data into practical steps that lead to lasting results
Summary
Chazin's Jackie McLaughlin, CPA, delivers a 60-minute interactive webinar that equips association professionals with the skills to turn financial data into compelling, mission-driven narratives. Jackie draws on 35+ years of accounting expertise to walk participants through each core financial statement (the Statement of Activities, Statement of Financial Position, and Statement of Cash Flows) and shows exactly how each one tells a distinct part of an organization's story.
Through real association participants learn to reframe program expenses as investment in members, link spending to outcomes, and present financial information in ways that build stakeholder trust and drive better decisions.
Participants receive a suite of ready-to-use tools (including a Financial Storytelling Framework Worksheet and a Data Visualization Best Practices Guide) that they can apply in their next board meeting or partner presentation.
Credit
If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). Registrants in jurisdictions not listed below will receive a Certificate of Attendance/Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant attending the live program at their own computer and phone.
Certified Association Executive Credential
American Society of Association Executives
Approved. Credit has been approved with the Certified Association Executive Credential for 1.0 CAE credit.
Register Now
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