Annual Conference Partnership Opportunities

Date: Tuesday, September 14, 2021
Hours: 7:30 AM to 5:00 PM
Location: Albany Capital Center at 55 Eagle St, Albany, NY 12207

If you receive an email from a company selling a list of Annual Meeting attendees, this is not a legitimate opportunity and is not affiliated with ESSAE.

NYS associations annually spend $1.1 billion on printing and publishing, $1.6 billion in rent and office management fees, and bring in over $1.4 billion dollars in meeting and conventions revenue. There are numerous opportunities for your business to promote your products and services. 

Get in front of your target audience when you sponsor the Annual Conference!

ESSAE represents the NYS Association Market - we connect YOU to our members and community of association professionals.

Our mission is simple, to guide and empower association professionals! ESSAE is YOUR resource for professional development, continuing education, career growth, and connecting you with other association professionals.

Through the support of partners and sponsors like you, ESSAE strengthens the success of association professionals in New York State and their associations through knowledge sharing, networking events, career-building opportunities, and more. Event partnerships provide support to ESSAE's programs to help us follow through on member-focused initiatives. In return, sponsors are connected to the membership with the goal of bringing in new customers and growing prospect networks.

We could not accomplish our mission without support from our partners! Consider a partnership to promote and elevate your destination, venue, service, and/or products to association and meeting industry professionals. 

Variety is the spice of life! We have created partnerships and advertising options to suit a wide range of budgets, starting for as little as $100! Don’t see something that fits within your budget? Call us to customize your sponsorship packet! We look forward to supporting YOUR marketing goals!

2021 Annual Conference Partnership Opportunities

As of August 24, 2021

Download the PDF - For the most up-to-date status on partnership availability, be sure to see below! 

View Partnership Deliverables -

Register for a Partnership Online! Partnerships are assigned and approved on a first-come, first-served basis per the date and time the Partnership Contract/Registration Form (online or PDF) is received in the ESSAE office. Requests for partnerships must be received in writing, using the online or PDF registration form, and will be controlled by envelope postmark or email transmittal dates.

FEATURED: Attendee Full-Day Scholarship: $350 each | Unlimited
Support an association or meeting professional’s participation in the ESSAE Annual Conference! Make a lasting impression by inviting top clients to be your guest for the event. The scholarship includes education, networking reception, lunch, and the tradeshow! If you are interested in sponsoring 10 or more attendees, contact ESSAE to discuss additional exposure options.

Lunch & General Session: $3,000 | 3 Opportunities (SOLD OUT)
Sponsorship of the lunch and the general session is a great way to get your company and/or destination recognized by ESSAE’s association executives and meeting professionals. The general session will feature a noted speaker who will motivate and generate enthusiasm for the conference! Sponsors will have the opportunity to address attendees.

Thank You Visit Rochester and Turning Stone Resort Casino!

Networking Reception: $3,000 | 5 Opportunities (4 Remain)
Sponsorship of the post-conference networking reception is a great way to get your company and/or destination recognized by ESSAE’s association executives and meeting professionals. This is where connections will be made and face-to-face time matters! The sponsor will have the opportunity to address attendees! Call ESSAE to discuss how your company or destination could add featured F&B items to the reception!

Thank You Visit Ithaca!

Branded Tote Bags: $2,000 - SOLD OUT
Make your presence known and help attendees carry home items collected during the trade show. Logo/artwork on bag given to over 200 association professionals (ESSAE will manage the production of the bags; price limits exist); sponsor able to include one branded item with the tote bag and assist volunteers with the distribution of bags at registration. Sponsorship is shared with the in-kind donor.

Thank You Albany Capital Center!

Capet Clings & Floor Decals: $2,000 | Exclusive Opportunity! - SOLD OUT
Help point attendees in the right direction, encourage the flow of traffic, and social distancing. Includes six (6), 24-inch round custom branded stickers with your logo, slogan, or company trademark. ESSAE will cover the cost and purchase of branded clings, but a price limit exists. ESSAE will determine the final location of clings.

Thank You Visit Rochester!

Branded Lanyards: $1,800 | Exclusive Opportunity! SOLD OUT
Have your organization’s name visible throughout the trade show! Put a logo on it! ESSAE will cover the cost of lanyards, but price limits exist.

Thank you Halmyre!

Conference Bag Add-in Item: $1,000 | 5 Opportunities
Sponsor an item for the conference tote bag (sponsor to provide items, 250 total); Sponsor will have the opportunity to provide attendees with highly desirable items such as Tin Mints, Portable Chargers, Pens, Hand Sanitizers, or create your own! Sponsors can assist with the distribution of bags at the registration table.

Coffee Kick-Off: $1,000 | 3 Opportunities (1 REMAINS)
Who doesn’t like starting their day with a Starbucks gift card in their email inbox? Includes your company logo on 50 digital coffee gift cards. ESSAE will cover the cost and purchase of gift cards, but price limits exist.

Thank You Oneida County Tourism and Lake George Regional Chamber of Commerce & CVB

Continental Breakfast (SOLD OUT)
When attendees arrive, they are going to be looking for something to jump-start the day and pave the way for an engaged mind! 

Thank you Discover Albany! 

Featured Advertorial: $800 | 4 Opportunities
Be a Featured Company in an ESSAE-produced marketing email blast to potential participants. The featured piece includes a company logo plus hyperlink and a 150-word advertorial with a link to your landing page. Expand your visibility and get the word out about upcoming promotions. Your custom HTML message will be sent to over 2,000 industry professionals. Sponsors will receive a follow-up activity report.

Snack & Coffee Stations: $700 | 4 Opportunities
Be the one conference participants think of when they need a little somethin’ between educational sessions! Keep attendees hydrated and caffeinated throughout the conference and during exhibitor hours! Call ESSAE to discuss how you can add specialty items to the breaks!

E-News Banner Advertisement: $500 | Based on Availability
ESSAE E-Newsletter - the members-only email newsletter filled with industry news, resources, and professional development, and job opportunities for association professionals - is delivered twice a month. Premium banner advertisements will appear at the top of the email and be the first thing readers see.

Thank You Oneida County Tourism!

Concurrent Session Room: $500 Per Session | Based on Number of Sessions Available
Sponsor an educational breakout session, introduce the session presenter, get involved with the session, and share details about your venue/services with attendees. Bring your own pull-up banner to display in the room and branded materials to place at each seat.

Restroom Amenities: $500 Per Pair | 5 Opportunities
Provide a creative basket for two onsite restrooms! Fill your baskets with branded items attendees might need while on-site such as hand lotion, ibuprofen, band-aids, mouthwash, stain remover, lint roller, hairspray, tissues, floss, mints, tums, gum, and hand sanitizer. The sponsor provides the basket and items. ESSAE will provide the display sign. Sponsorship is for a basket in each of the two restrooms.

Branded Lunch Table: $350 Per Table | Based on Availability
Exhibiting in person? Brand a table with promotional and informational materials at lunch and invite clients and guests to sit with you. ESSAE will provide the sponsor with a reserved table at lunch.

Don’t see something that fits within your budget? Call us to customize your sponsorship packet!