The Greater Capital Association of REALTORS® is seeking a Marketing and Communications Manager.  The Manager has primary responsibility for writing and editing e-mail marketing, social media content, web, and select event and programmatic communications. A generalist with a wide-range of proven communication abilities will find variety and opportunity in this position, particularly, expanding GCAR’s social media presence, coordinating activities related to GCAR’s brand campaign, professional development marketing, and maintenance of the  website.

The position is responsible for coordinating with staff to ensure that e-communications, social media and web content is relevant and timely, as well as evaluation of user data, analytics and reporting necessary to improve communication efforts and member engagement.  This position reports to the CEO.

General Responsibilities:
Manage e-mail marketing efforts supporting a variety of programs and services including writing, editing, and electronic distribution (e.g. events, educational programs, legislative advocacy information and initiatives)

• Support, maintain and increase GCAR’s social media calendar content, analytics, promoted content, and online advertising
• Coordinate Government Affairs and Legislative activities and related marketing of REALTOR® Political Action Committee (RPAC) events,
• Manage production of GCAR print and digital newsletter, website, ads promoting programs, services and member benefits
• Manage writing, design and production of collateral materials (flyers, brochures, promotional items) for assigned projects serving meetings, exhibits, and events

Required Education, Experience and Skills:

• Strong written and verbal communication skills required
• Creative self-starter with the ability to manage and oversee multiple projects and work collaboratively with other staff and departments
• Strong MS office skills; Word Press and Photoshop skills
• Social media marketing campaign management experience and management of social media platforms: Twitter, FaceBook, LinkedIn, Instagram, etc.; campaign and content development tools
• College degree in Marketing and/or Communications
• Knowledge – Understanding of association marketing and communication functions
• Work Experience – 3-5 years relevant experience

The Greater Capital Association of REALTORS® is a 3,300 member trade association with headquarters located in historic Albany, New York.  GCAR is pleased to offer a generous benefits package.   Salary commensurate with education and experience.  Interested candidates may submit resume, references and salary requirements to [email protected]