Conference Education

40th Annual Conference & Trade Show
Thursday, June 6, 2019
Albany Capital Center | Albany, NY

Speakers | 2019 List of ExhibitorsPrizesMeeting SafetyHousing & Travel

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Why Face to Face Matters: The Power of Professional Development

Even in our digitally connected world and workplace, nothing compares to the value that face-to-face meetings, events, and conferences provide. 

Professional development opportunities are more important now than ever before. Continuing education opportunities are a great way to develop employee skills, boost morale and improve recruitment efforts. Employees who participate in professional development are more engaged, loyal, and committed to meeting their company’s challenges. And employees who apply new skills and knowledge to their work help their company become more competitive.

But not only that, our educational offerings provide attendees with access to information and peers to help members and industry professionals solve problems, make smarter decisions, improve skills sets, and become better association leaders. 

In additional to the education, the afternoon Trade Show provides an unique opportunity to connect with attendees and provide a experience that resonates on a personal level. Exhibitions foster business relationships and deliver unique value. No other face-to-face interaction comes close to the value of walking the trade show floor and meeting with vendors who understand YOUR business needs.

Education Schedule

Thursday, June 6  
7:00 AM Registration Desk Open
7:30 – 8:30 AM Exhibitor-Client Appointments
8:00 – 9:00 AM Association CEO to Aspiring Leaders Breakfast & Round Table Discussion
Facilitator: Lowell Aplebaum, CAE

The CEO to Aspiring Leader Breakfast & Round Tables is a one-hour, informal discussion of new ideas and current challenges with a small group of your peers.

This facilitated group discussion will be focused on advancing your personal and professional growth. Discussions might include talent management and mentoring, board relations, member recruitment and retention, negotiating salaries, preparing yourself for promotion, refining your professional brand and more. This is the session to attend for our aspiring leaders to pick the brains of Association CEOs and Executives, and for our Association CEOs and Executives to learn more about what the next generation of leaders want/need to grow and succeed in the field of association management.

Open to Association CEOs, Executive Directors or Presidents, CSEs and/or executives with leadership roles, aspirations toward leadership and young professionals.

9:00 - 9:30 AM  

CSR Activities Begin
International Therapy Dogs - Schenectady Chapter
Hygiene Kit Assembly Station

To learn more about this year's CSR Initiatives, visit: https://www.essae.org/csr2019

9:30 – 10:45 AM

Welcome & Keynote Presentation

Matt Episcopo, Author & Motivational Speaker
www.MattEpiscopo.com

Gain the Upper Hand: The Science Behind Human Connection
This session will cover essential ground-setting techniques for attendees to establish credibility, trust and rapport- the hallmarks of successful professionals. This interactive program offers a unique approach to influential communication. Learn tips, tactics and techniques that you will implement immediately. Build solid business relationships and boost your credibility and influence. Session Objectives and Immediate Takeaways:

1. Internal dialogue for success
2. First impression and why how you dress matters
3. Proper handshake and how to respond to improper handshakes from others
4. Build and maintain rapport for long term relationships.

The skills taught are critical for building lasting relationships with key stakeholders: donors, coworkers, collaborators, members and more. It bridges the gap between generations and is applicable to all association professionals.

11:00  - 12:00 PM

4 Concurrent Breakout Sessions

Strategic Planning: Best Practices and Next Practices
Presenter: Lowell Aplebaum, CAE, CPF, CEO & Strategy Catalyst, Vista Cova, LLC
Organizations will invest heavily in volunteer and staff time and resources to compose a strategic plan that creates a meaningful organization vision, and then sits on a shelf.  This session will start with a review of the comprehensive components associations are considering when composing their strategic plan.  We will then explore some of the supplemental strategic and tools used to ensure that the plan becomes part of the everyday operations of the organization – tools such as core audience prioritization, a programmatic impact matrix, and a fresh look at the volunteer architecture.  

Culture Shock - What Small Associations Can Learn from Tech Company Culture
Presenter: Mark Sedgley, President & CEO, MemberClicks
Technology companies dominate "Best Places to Work" lists. Their company cultures attract and keep top talent in highly competitive and often stressful fields by offering refreshing work environments and unique benefits.  The success of their brand is rooted in the way they approach that culture. Small associations face some of the same challenges that smaller technology companies face - they're short on time and resources and trying to do more with less. By incorporating some of the same cultural attitudes and practices that tech companies embrace, small associations can greatly increase staff and member engagement. Learn the elements that make up an exceptional culture and how they can be applied to transform any organization. Key Takeaways:

  • Learn what steps you can take to immediately transform your association's culture.
  • See how a great culture doesn't have to cost more to provide more.
  • Learn what questions to ask your staff and your members to increase engagement.
Taming the E-mail Beast: Key Strategies for Your Managing E-mail Overload

Presenter: Randy Dean, The Email Sanity Expert
Every day, managers and professionals are getting buried under a continuing stream of both useful and useless e-mail. Without a system for getting “control of the beast”, professionals spend much of their work (and personal) time spinning wheels and feeling highly unsatisfied. If you would like to get control of your e-mail “beast”, you should attend this program featuring specific tips for Outlook and Gmail users, but applicable to ANY e-mail user. Learn a proven system for taming your e-mail account, with strategies for keeping your inbox efficient and under control by building and administering a personal "e-mail processing system”. Learn how to get rid of all those “quick little” e-mails once and for all, prioritize your most important messages, and mitigate or even eliminate much of that annoying junk and spam. Finally feel on top of your e-mail and related activities, rather than feeling it is on top of you.

ADA in the 21st Century - Is your online digital content accessible and usable for your entire audience? 
Presenters: Carrie Laney, Executive Director, NYS Preferred Source Program for New Yorkers Who Are Blind (NYSPSP) and Albert Rizzi, Founder and CEO, My Blind Spot
As our world becomes increasingly more digital, this presentation will inform and educate attendees of the importance of digital accessibility and how it can benefit their organization socially and financially as well as protect them from potential litigation. We will discuss what true digital equity means and offer guidance on compliance and how our resources can help attendees become champions of inclusion for their staff, customers and stakeholders.  UPDATE: NYS has issued a tighter policy and specifically references NYSPSP!

12:00 - 2:30 PM Exhibit Hall Closed | No Access
12:00 – 1:15 PM Lunch & ALA Graduation
1:30 PM Exhibitor ONLY Access to Trade Show Floor
Exhibit Hall Remains closed for attendees until 2:30 PM
1:30  – 2:30 PM

4 Concurrent Breakout Sessions

Gain the Upper Hand: Networking
Presenter: Matt EpiscopoAuthor & Motivational Speaker
Develop quality contacts through effective networking. We all network every day! Is your networking paying off for you? Are you collecting business cards or making meaningful connections? Networking is an essential activity for all business professionals. Networking correctly builds business and drives revenue and profits! In this highly interactive and fun workshop Matt will take you through the steps of networking and share how the best networkers make networking work for them! You will leave this session and immediately be a better networker and that skill set will help you get the return you deserve from your networking activity. 

Smart Phone Success & Terrific Tablets: Getting More Productivity (and Fun!) from Your Smart Phone and Tablet Devices
Presenter: Randy Dean, The Email Sanity Expert
You know which apps are fun, but what apps and functions will help you turn your Droid, iPhone/iPad, and/or BlackBerry into a productivity workhorse? In this session, we’ll discuss the apps and peripheral devices that help take your Smart Phone (and tablets) from “cool” to “critical” when it comes to productivity, time, project, people, and e-mail management as well as “remote” productivity. A highlight to this program is when the presenter, Randy Dean, opens up the floor to program participants to share their favorite apps, allowing people to gain knowledge from all program attendees.

GDPR: Privacy and Data Protection Challenges for Membership Associations
Presenter: Mitchel Noordyke, Westin Fellow, International Association of Privacy Professionals
The European Union’s General Data Protection Regulation (GDPR) has very broad reach – it applies to any organization processing the personal data of people “in the EU” – and accordingly many international membership associations are scrambling to comply. Other privacy laws in the US and around the world can also present membership associations with compliance challenges - staffing issues and legal complexity among them. This session will discuss the major privacy and data protection laws affecting associations and give tips on how to tackle them, including how to make staffing decisions, prioritize compliance tasks, and communicate the importance of privacy internally.

#MeetingsToo: How to Prevent & Manage Sexual Harassment at Events
Presenter: Courtney Stanley, Owner/Partner, SarahxCourtney
#MeetingsToo co-founder
#MeToo. Two words that sparked a powerful movement across the board, from Hollywood to Corporate America to the technology sector and beyond. In this session, we will shed light on sexual harassment at meetings and events and share some actionable steps that organizations and individuals can take to get ahead of the issue.

How can we, as association leaders, meeting planners, or attendees, help put a stop to sexual harassment? Association and event professionals, including both men and women, hold incredible power to change the sexual harassment epidemic beyond our own community. Our influence on the face-to face member experience can be the catalyst for sparking positive change in behavior patterns. Join us in having an open, honest conversation about identifying, preventing and addressing misconduct at meetings, conferences and events.

Learner Outcomes

  • How to identify and prevent sexual harassment at meetings and event
  • How to take action when an incident takes place and why it matters
  • How neglecting prevention and action contribute to attendee churn and the bottom line

2:30 – 5:30 PM

Trade Show
The afternoon Trade Show provides an unique opportunity to connect with attendees and provide a experience that resonates on a personal level. Exhibitions foster business relationships and deliver unique value. No other face-to-face interaction comes close to the value of walking the trade show floor and meeting with vendors who understand YOUR business needs.

3:00 to 4:00 PM

Q&A Session with JCOPE
Presenters: Carol Quinn, Acting Director/Deputy Director of Lobbying Guidance, Joint Commission on Public Ethics and Erin Lynch, Special Counsel to Lobbying, Joint Commission on Public Ethics
While you are on the trade show floor be sure to opt-in to this complimentary session! Brought to you by the ESSAE Government Affairs Committee (GAC) specifically for the annual conference to address YOUR questions and concerns. There will be a brief presentation focused on the role of the board member, requirements to register board members as designated lobbyist, and discussion on ethics training requirements. The presentation will be followed by a 40 minute Q&A with the presenters. Attendees are encouraged to ask their most burning JCOPE questions. This is YOUR chance to hear directly from JCOPE! 

5:45 PM Exhibitor Breakdown