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Ignite your business at ESSAE's Annual Trade Show! This is your chance to connect directly with association industry leaders and showcase your latest innovations and business solutions. Engage in exclusive networking and exciting in-depth educational sessions as you elevate your brand, spark new partnerships, and generate valuable leads. Don’t miss this unforgettable experience – your next big opportunity awaits!
Brand new to ESSAE? Here’s more information specifically for first-time exhibitors. Returning Exhibitor? Everything you need to know for this year’s event is outlined below (with additional details in the FAQ section), but feel free to check out the first-time exhibitor link above for more information! EXHIBITOR OPTIONS
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| Exhibiting offers a dynamic blend of networking, learning, and showcasing innovations designed to connect you with industry leaders and decision makers. |
Sponsorship elevates your brand, amplifies your marketing reach and demonstrates your investment in the industry. |
Boost your visibility and create buzz around your product or brand via a creative touch that leaves a lasting impression on attendees. |
EXHIBITOR ZOOM INFO CALLS
NEW THIS YEAR! To assist you in your trade show planning, we will be hosting three dedicated Zoom calls to communicate important exhibitor information and answer any pressing questions you might have. The dates and topics are listed below*
- Thursday, January 30 @ 3:00PM – General Info for New & Returning Exhibitors [View Recording]
–why exhibit, registration process, booth design - Thursday, March 13 @ 3:00PM – Marketing Tactics for Registered Exhibitors [View Recording]
–best practices, social media, raffle - Thursday, June 5 – What Exhibitors Can Expect on Event Day
–load in/out, parking, onsite registration, trade show floor details
*Dates subject to change
We will communicate individual call times and custom Zoom links closer to each, posting details here and via ESSAE e-blasts. Recordings will also be available for those unable to join.
TRAVEL & ACCOMMODATIONS
The Trade Show will be held at Albany Capital Center on Thursday, June 12, 2025.
Exhibitor load-in and set up will take place from 7:00 - 10:00AM ONLY on June 12. Exhibitor load-out begins no earlier than 5:00PM.
For those traveling from outside the Capital Region, we recommend staying the night before to make sure you have ample time to prepare your booth. We have arranged courtesy hotel room blocks to assist in your travel planning.
Click here for more information on travel and to make your hotel reservation. All hotel reservations must be booked by Monday, May 12.
Total Events is coordinating the following booth amenities:
- Furniture
- Specialty decor
- A/V equipment
Orders must be submitted here. Contact Samantha Williams with any questions.
Albany Capital Center is coordinating the following booth amenities:
- Power
- Custom internet (free public WiFi is available for all exhibitors)
Orders must be submitted here. Contact Caitlin McCormick with any questions.
*All orders are due by Friday, June 6.
EXHIBITOR AWARDS
We’re excited to celebrate standout exhibitors and their creative business solutions at this year’s trade show with our Exhibitor Awards! Click here for more info.
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PROMOTE YOUR PARTICIPATION Visit our library of customizable marketing graphics. |
PAST PARTICIPANTS View a list of last year’s attendees and exhibitors. |
EVENT POLICIES
Please review these important documents. You will be asked to sign off/acknowledge on your exhibitor registration form.
FAQ
Have a question? Our most frequent exhibitor inquiries can be found in our detailed FAQ.
CONTACT US
For fastest response, please submit your question here. Be sure to read our FAQ first - most questions are answered there!