Meetings, Membership & Marketing InstituteREGISTER | Schedule | Speakers | Sponsors | Fees | Important Details The Meetings, Membership and Marketing Institute (The Triple M) is geared to bring new innovations, insights, experiences, opinions, and success stories. Come prepared to learn, as well as enjoy networking and fraternity with fellow executives and supplier partners. Seeking Sponsors! Check out the available partnership options! Thank you to our current sponsors:Event Host & Partner: Hilton Garden Inn, Troy Registration includes access to (4) four hours of interactive and engaging professional development (CAE/CMP), parking, continental breakfast, coffee breaks, and networking lunch. SCHEDULE OF EVENTS8:00 to 8:45 AM - Registration & Continental Breakfast FULL SCHEDULE8:00 to 8:45 AM – Breakfast and Registration OPENING GENERAL SESSION (8:45 AM)Conferences Re-Imagined: Move from Ordinary to Extraordinary Learning Objectives
10:15 AM SESSIONSSession A: Building a Campaign for Success: Techniques to Achieve Advocacy Goals and Stakeholder Engagement Session B: Finishing Strong at Your Next Trade Show Session C: It’s Amazon’s World and We Live in It: Customizing the Member Experience 11:30 AM SESSIONSSession D: Walls Not Required: Alternative Learning Formats to Engage and Inspire Attendees
Session E: 5 Steps to Creating an Inbound Marketing Strategy at Your Association Enter inbound marketing. Inbound marketing is all about creating valuable content to attract people and convert them into members. And association professionals are particularly well-positioned to practice these types of tactics because they already have the expertise needed to create valuable content. The best part though? Inbound marketing is actually pretty cheap! In this session, learn all about how to get started with the inbound marketing methodology. Learn how to attract qualified traffic to your organization's website, how to convert those visitors into leads, how to transform those leads into members, and more importantly, how to get those members to stay.
Session F: Membership SUSTAINability NETWORKING LUNCH (12:45 PM)ROUND TABLE DISCUSSION (1:15 PM)To stay competitive and relevant in the association and meetings industries, it is important to learn from others and share best practices. The round table discussion session will allow attendees to share experiences, best practices, insights and knowledge in small groups and learn from industry peers. Everyone brings unique experience and expertise to sharing sessions! About Our Speakers
Megan Denhardt, CAE, President Megan Denhardt, CAE loves organizing, designing and delivering conference and events of all different shapes and sizes. In her 15+ years of experience, Megan has learned the secret to successful events is to delight and surprise the audience with new formats, delivery methods, engagement tactics, and energy bursts. No longer can organizations lather, rinse & repeat the same static event year after year. Adopting a nimble mindset and understanding trends in the industry guide her client organizations to design quality programs that deliver relevant and actionable content using a variety of formats, engage attendees and fostering relationship building, and create lasting memories to make that first-time attendee become a life‐long one. Megan’s enormous energy and enthusiasm for creating and delivering quality event experiences in unique and meaningful ways keep her passion for this work alive and kicking. When not planning her next event, you can find enjoying the Bay Area with her husband and two adorably sweet children who always keep her on toes. Megan is an avid runner, always looking to drop that extra minute off her next race. Her motto is “you can keep going long after you can’t.”
With more than 33 years of experience in professional membership organizations, I bring a practical, creative, and strategic eye to my work with organizations large and small. While all consultants will contend that they listen and understand your unique needs, I won’t rely on such clichés. Rather I commit to working with you and asking a lot of questions –many, many questions– about your organization. Together we’ll create the right path. Having the right people in the room, asking the right questions can be transformative for both the individual and the organization. I’ve facilitated more than 100 strategic conversations or planning sessions for organization large and small. I have designed training and leadership programs for boards and staff capacity building programs. I have led teams in organizational and management audits of associations. Where did I gain all of this experience? I spent more than 13 years in two separate stints with the New York State Bar Association (NYSBA) where I started my career. I began as the local bar services representative fostering relationships, served as the associate director of communication before moving to the American Bar Association. My 20 years with the ABA was spent in organizational and leadership development. I crisscrossed the country helping organizations and their leaders. And for three years I returned to scene of the start of my career as associate executive director of NYSBA. As a volunteer I have worked with arts organizations on board development and good governance practices.
Josh holds a Bachelor’s degree in English Literature from Elmira College and Master of Liberal Arts in extension studies degree in Journalism from Harvard University. He is a member of the Public Relations Society of America (PRSA), the Empire State Society of Association Executives (ESSAE), and the Albany Barn. Josh has an extensive background working in non-profits, higher education and associations. At Corning Place Josh works with clients to elevate their profile and gain attention for key issues. He also brings experience leading strategic planning efforts, crisis communications and economic development. Registration & FeesFull Day Registration includes access to (4) four hours of interactive and engaging professional development (CAE/CMP), parking, healthy continental breakfast, coffee breaks between sessions, networking hot buffet lunch, and round table discussions with session speakers for a peer to peer idea exchange! Full Day (All Sessions & Lunch Program) Sessions Only Lunch & Round Table Session Only ESSAE Members must sign into their profiles to access the Member Rate. If you have any issues with logging into your profile, please contact Rebecca Sheehan. NOTE: Registering for "Sessions Only" does not include access to the afternoon lunch round table discussion session. Attendees must register for a Full Day Pass or Lunch Only Pass to gain access to the Lunch and Round Table Discussion session. Credits: This event will offer up to (4) four credit hours towards the CAE/CMP designations. ESSAE is a CAE approved provider, formally registered with the CAE program and committed to providing education that meets the CAE Commission's standards for helping individuals earn or maintain the Certified Association Executive credential. CAE Approved Providers have received guidance on such standards and pledged to properly represent course eligibility for CAE credit. Details on how to track your points/clock hours, visit: http://www.essae.org/cae-cmp Important Details!Accommodations: Overnight rooms are available at the Hilton Garden Inn, Troy for $99/night (April 12 & 13). To make a reservation online click here or call the hotel at 888-224-9761 and provide the Group Code: ESTMC Parking: Complimentary Parking available at the venue. Social Media: Connect with us! @EmpireStateSAE - Event Hashtag: #ESSAETripleM Credits: This event will offer up to (4) four credit hours towards the CAE/CMP designations. ESSAE is a CAE approved provider, formally registered with the CAE program and committed to providing education that meets the CAE Commission's standards for helping individuals earn or maintain the Certified Association Executive credential. CAE Approved Providers have received guidance on such standards and pledged to properly represent course eligibility for CAE credit. Details on how to track your points/clock hours, visit: http://www.essae.org/cae-cmp/ Cancellation Policy: Registrations must be made and paid for by March 31, 2018. Registration cancellations received prior to the deadline may be eligible to receive a refund less $25 service fee. Cancellations received after the stated deadline will not be eligible for a refund. Refunds will not be available for registrants who choose not to attend an event (no-shows). Cancellations will be accepted in writing only and must be received by the stated cancellation deadline. All refund requests must be made by the attendee or credit card holder. Refunds will be credited back to the original credit card used for payment. If you are unable to attend, you may send an alternate to the event without additional charge. Questions? Contact ESSAE: 518-463-1755 or [email protected] |
Callie Walker, Senior Inbound Marketing Specialist
Elizabeth Derrico, Principal Consultant
Key Supporters
Thank You
Thank you to our many volunteers who dedicate their time to help ESSAE thrive!
