Meetings, Membership, & Marketing Institute

Friday, March 20, 2020
Century House, Latham, NY

The Meetings, Membership and Marketing Institute (#ESSAETripleM) is geared to bring new innovations, insights, experiences, opinions, and success stories. Come prepared to learn, as well as enjoy networking and fraternity with fellow executives and supplier partners.

Featuring Keynote Speaker: Kiki L'Italien

Kiki L'Italien 
Senior Consultant at Tecker International
CEO and Host at Association Chat
Communications Strategy

As CEO and Host for Association Chat, an online community and media platform for the association industry, KiKi L’Italien reaches over 72k industry professionals each month. Members connect with the Association Chat community throughout the week. Podcast guests have included Seth Godin, Nir Eyal, Scott Stratten, Dorie Clark, Radha and Miki Agrawal, Sam Horn, and many others.

KiKi serves as senior consultant for Tecker International for communications strategy. As a speaker, KiKi has graced many stages as keynote and session leader. For the past several years, she’s also served as a visiting lecturer for the capstone Masters Technology Management class at Georgetown University. She was also a contributing author to the books, The Component Relations Handbook (2nd edition, ASAE, 2012) and Social Networking for Nonprofits: Increasing Engagement in a Mobile and Web 2.0 World (ASAE, 2010). 


Featured Breakout Session Presenters: 

Scott Oser, President, Scott Oser Associates
Scott created a consulting business that focuses on helping organizations with sales and marketing, sponsorship development, copy-writing, vendor negotiation, website evaluation, strategic development, print product optimization and more. Scott has over 20 years of marketing experience in the association and publishing industries. Before starting the firm he worked for market leaders like National Geographic Society, AARP and Science.Throughout his career Scott has excelled in developing, implementing and analyzing multi-channel direct marketing programs. He is highly skilled in creating effective membership, marketing and sales programs with the ability to align resources and operations to consistently achieve and exceed goals. 

He is currently supporting the industry as a Member of ASAE’s Membership Section Council, ASAE Foundation’s Development Committee, CalSAE’s Professional Development Committee and San Diego Region Council, and Florida Society of Association Executives’ (FSAE) Membership Committee. He is a frequent speaker and author on membership, marketing and sales topics. Scott has been fortunate to speak and write for several of the State Societies, ASAE, APTA, AM&P, NAHB, National PTA, National Association of Professional Insurance Agents, National Association of Realtors and other conferences and seminars. 

Paul Fahey, Vice President, Marketing Strategy, Overit
A strategic thinker, accomplished designer and trained focus group moderator, Paul brings a unique left- and right-brain approach to the science of marketing and advertising. Paul came to Overit with a rich and diverse background in account management, production and creative. With almost 30 years of experience in nearly every area of marketing and advertising, he brings a vast array of expertise to his clients.

Internally, Paul provides ongoing counsel to the president in areas of business development, HR and finance. Externally, he manages all aspects of an account— from initial research through strategic planning and tactical execution. Paul is the former CEO of the Children’s Museum of Science and Technology, Executive Director of the Schenectady County TPA, and in that role, collaborated on the Cap-Sara TPA Group, a consortium of six TPAs from New York’s Capital Region. He often consults with member-driven organizations such as associations and credit unions.

Lisa Barone, Chief Marketing Officer, Overit
Lisa Barone serves on the senior staff overseeing the company’s marketing consulting, social media and content divisions. Known internationally for creating many of the best practices and strategies for social media, Lisa works with clients to create unified, mixedmedia marketing strategies. 

Prior to joining Overit, Lisa co-founded and grew her own marketing firm into a leading national agency. Lisa has been a constant voice of insight and reason in the search world since 2006. As a noted search writer, she has founded and grown multiple blogs, all earning spots on AdAge’s Power 150, among other accolades. She has been featured in publications such as The New York Times, The Wall Street Journal, BusinessWeek, Inc. Magazine, Reuters, Intuit, Forbes, PBS, FOX News and others on subjects related to small business marketing, social media and search marketing.

SCHEDULE OF EVENTS (Subject to change)

8:00 to 8:45 AM - Registration & Continental Breakfast
8:45 to 10:00 AM - Welcome & Opening General Session
10:15 to 11:15 AM - Concurrent Sessions (3)
11:30 to 12:30 PM - Concurrent Sessions (3)
12:30 to 1:30 PM - Networking Lunch
1:30 to 2:30 PM - Round Table Session

1:30 PM - Round Table Discussion Session

To stay competitive and relevant in the association and meetings industries, it is important to learn from others and share best practices. The round table discussion session will allow attendees to share experiences, best practices, insights and knowledge in small groups and learn from industry peers. Everyone brings unique experience and expertise to sharing sessions!

Group topics will include areas discussed during the breakout sessions and each table will have a moderator to help keep the conversation going. Table conversations will be limited to 3 rounds of 20 minutes each. No assigned seating! Feel free to select and move to tables relevant to YOU each time the bell rings. 


Registration & Fees

Full Day Registration includes access to (4) four hours of interactive and engaging professional development (CAE/CMP), parking, healthy continental breakfast, coffee breaks between sessions, networking hot buffet lunch, and round table discussions with session speakers for a peer to peer idea exchange! ESSAE Members must sign into their profiles to access the Member Rate. If you have any issues with logging into your profile, please contact us at 518-463-1755.

Credits: This event will offer up to (4) four credit hours towards the CAE/CMP designations. ESSAE is a CAE approved provider, formally registered with the CAE program and committed to providing education that meets the CAE Commission's standards for helping individuals earn or maintain the Certified Association Executive credential. CAE Approved Providers have received guidance on such standards and pledged to properly represent course eligibility for CAE credit. Details on how to track your points/clock hours, visit: http://www.essae.org/cae-cmp


Important Details! 

Social Media: Connect with us! @EmpireStateSAE - Event Hashtag: #ESSAETripleM

Credits: This event will offer up to (4) four credit hours towards the CAE/CMP designations. ESSAE is a CAE approved provider, formally registered with the CAE program and committed to providing education that meets the CAE Commission's standards for helping individuals earn or maintain the Certified Association Executive credential. CAE Approved Providers have received guidance on such standards and pledged to properly represent course eligibility for CAE credit. Details on how to track your points/clock hours, visit: http://www.essae.org/cae-cmp/

Cancellation Policy: Registrations must be made and paid for by Friday, March 6, 2020. Registration cancellations received prior to the deadline may be eligible to receive a refund less $25 service fee. Cancellations received after the stated deadline will not be eligible for a refund. Refunds will not be available for registrants who choose not to attend an event (no-shows). Cancellations will be accepted in writing only and must be received by the stated cancellation deadline. All refund requests must be made by the attendee or credit card holder. Refunds will be credited back to the original credit card used for payment. If you are unable to attend, you may send an alternate to the event without additional charge.

Questions? Contact ESSAE: 518-463-1755 or [email protected]