Become an Event Partner! 

As an ESSAE Partner, you will be in the spotlight at the 2026 Annual Conference & Trade Show! Partnership includes name and logo recognition on all our event marketing – which includes our website, email, social media, and print marketing. Not only are you able to network with association decision-makers and meeting professionals, but most of our partnership opportunities also allow designated time to speak during the event so that you can take your message directly to your target market. 

The Annual Conference & Trade Show will engage a diverse group of professionals throughout New York State and the Northeast, including:

  • Association Executives: CEOs, VPs, and operating officers
  • Meeting & Event Professionals: government, association, non-profit, corporate affiliate
  • Association Management Firms (AMCs)
  • Marketing & PR Professionals
  • Education Directors & Administrators
  • HR & Finance Directors
  • Membership Directors
  • Other Key Association Staff                                                               


  

Event Partnership Opportunities 

This year we're offering a number of creative and personalized opportunities to connect with your audience.

EXCLUSIVE OPPORTUNITIES

LUNCHEON | $4,500 SOLD OUT

Standout at #ESSAEAnnual by supporting the plated luncheon experience. Five (5) minutes at the podium including any promotional video. Gobo logo spotlight add-on available (see below). 

TRADE SHOW RECEPTION | $4,000

Be the host(ess) with the most(est) on the Trade Show floor from 3:30 - 5:00 PM. Toast the crowd and select a couple of hors d'oeuvre upgrades or add a dessert option. You'll also get 5 minutes in the spotlight to promote your product, service, or destination. 

CEO / SENIOR LEADER SESSION | $3,000

Host an exclusive, invite-only session for association CEOs. Get one-on-one face time with CEOs! Introduce yourself, play a promo video (2 minutes or less), and be part of the conversation!

BREAKFAST KEYNOTE | $3,000  
Kick off the conference and connect directly with participants by hosting their first meal of the day and introducing our Keynote Speaker. Includes up to three (3) minutes of brief remarks and a high-boy display near the breakfast station. Gobo logo spotlight add-on available (see below).

 

OPPORTUNITIES TO STAND OUT

BREAKOUT ROOM HOST | $3,000
Sponsor two (2) back-to-back educational sessions and “own the room!” Introduce speakers, bring your own table signage or giveaways, and host the room all morning for our conference guests! Two available. One available

BADGE ME UP, ESSAE! | $2,500
Put your brand front and center throughout the entire conference. Your logo will appear on the official attendee badge lanyards worn by all conference participants, giving your company visibility during every conversation, networking moment, and session. This is an exclusive sponsorship opportunity with recognition seen from registration through the closing event.

PARKING VALIDATOR EXTRAORDINAIRE | $3,000 
Make our attendees' day by validating their parking! Collect business cards of attendees stopping by your table to have their parking validated. Must be a registered exhibitor. Distribute parking validation coupon at your exhibitor table and parking walkway floor clings. Exclusive opportunity.

 

 

"MIX & MINGLE" NETWORKING OPPORTUNITIES

PICTURE IT...#ESSAEANNUAL | Starting at $3,000 (new options available this year)
Sponsor the photo booth and feature your logo on all the images. Exclusive opportunity.

COFFEE TALK | $1500
Nourish our learners during coffee break between sessions! Includes a high-top display table near the snack break set-up. Two available.

PARTING GIFTS | $500
Provide a parting gift to be distributed to all full conference attendees at the conclusion of the event. Sponsor to supply items for ~200 guests and is responsible for production costs and shipping to Albany Capital Center. Two available.

 

ADD-ONS

CUSTOM GOBO | $800
This is your moment in the spotlight...literally! Enhance your visibility with this custom add-on partnership opportunity. Your logo will be displayed in a prime viewing location in the event space designated in your event partnership package above. Available only as an add-on to another event partnership package where indicated. Limited opportunities.

#BYOBB | $300
Bring Your Own Business Buddy! It's never been more critical to support association professionals who need assistance attending programs where they can earn valuable clock hours. Business buddies must be association professionals. Available only as an add-on to another event partnership package. Unlimited opportunities.