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Ignite your business at ESSAE's Annual Trade Show! This is your chance to connect directly with association industry leaders and showcase your latest innovations and business solutions. Engage in exclusive networking and exciting in-depth educational sessions as you elevate your brand, spark new partnerships, and generate valuable leads. Don’t miss this unforgettable experience – your next big opportunity awaits!
Brand new to ESSAE? Here’s more information specifically for first-time exhibitors. Returning Exhibitor? Everything you need to know for this year’s event is outlined below (with additional details in the FAQ section), but feel free to check out the first-time exhibitor link above for more information! EXHIBITOR OPTIONS
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| Exhibiting offers a dynamic blend of networking, learning, and showcasing innovations designed to connect you with industry leaders and decision makers. |
Sponsorship elevates your brand, amplifies your marketing reach and demonstrates your investment in the industry. (Coming Soon!) |
Boost your visibility and create buzz around your product or brand via a creative touch that leaves a lasting impression on attendees. (Coming Soon!) |
2026 Communication & Registration Timeline
JAN 13 - Key Supporter Exhibitor Registration Opens
FEB 3 - Exhibitor Member Only Early Bird Registration Opens
FEB 10 - Exhibitor Non-Member Early Bird Registration Opens
FEB 5 - Zoom Info Call #1 General Info for New and Returning Exhibitors
FEB 26 - Exhibitor Standard Registration Opens
MAR 26 - Zoom Info Call #2 Marketing Tactics for Registered Exhibitor & Scavenger Hunt
APR 9 - Exhibitor Registration Closes
MAY 22 - Hotel Reservation Deadline
JUN 4 - Zoom Info Call #3 What to Expect Day Of
Exhibitors will be allowed to setup the day before, Wednesday, June 17,
please sign up for a load in time here.
2026 Day Of Exhibitor Schedule
7:00AM - Registration Open
7:30 - 9:00AM - Exhibitor Load in & Setup (last chance before tradeshow floor closes at 9:00AM)
8:00 - 9:00AM - Exhibitor Breakfast
9:00 - 9:15AM - Break
9:15 - 10:15AM - Round 1 Educational Breakout Sessions
10:15 - 10:45AM - Break
10:45 - 11:45AM - Round 2 Educational Breakout Sessions
12:00 - 1:15PM - Lunch
1:30 - 3:30PM - Tradeshow Floor Open / Scavenger Hunt
3:30PM - Tradeshow Reception Begins / Exhibitor Break Down
4:00 - 5:00PM - Raffle Drawing & Exhibitor Awards
JOIN US ON WEDNESDAY, JUNE 17 FOR COLLABORATION CUP
Kick off the ESSAE Annual Conference & Trade Show with a classic mix of networking and fresh air at The Collaboration Cup on June 17 at Saratoga Spa Golf Course.
This 9-hole outing gives exhibitors additional time to connect with attendees before the main event, with tee times starting at 2 PM and plenty of perks included—range balls, cart, swag, and prizes.
The day wraps up with MPI Cocktails & Connections at Victoria Pool in Saratoga Spa State Park from 6:00–7:30 PM, keeping the conversations going in a relaxed setting. At $75 per person, it’s a straightforward, no-frills way to build real connections before the conference even begins.
Advanced Registration Required | Full Payment Due June 1
EXHIBITOR LOAD IN
Exhibitors will be able to set up the afternoon before the event on Wednesday, June 17, if you choose this option please pre-select a load in time via this link. The morning of the event, Thursday, June 18 between 7:30 – 9:00 AM will be your last chance to setup before the tradeshow floor closes at 9AM. We encourage exhibitors to set up the afternoon of June 17 to fully participate in the full event and interact with attendees (including before and after morning education sessions)
PLEASE PRE-BOOK YOUR LOAD IN TIME ON WEDNESDAY, JUNE 17 HERE.
Questions? Contact Us.
EXHIBITOR INFORMATION SESSIONS
We’re bringing back exhibitor zoom info calls to assist you in your trade show planning; we will be hosting three dedicated Zoom calls to communicate important exhibitor information and answer any pressing questions you might have. The dates and topics are listed below. The first session occurs before non-member/public access to exhibitor registration. All registered exhibitors (and their extra booth reps per contact info exhibitors enter directly into the Map Dynamics platform exhibitor booth profile) will be invited to the March and June sessions via an Outlook calendar appointment.
- Thursday, February 5 @ 1:00PM – General Info for New & Returning Exhibitors
–why exhibit, registration process, booth design
–A document with the meeting assets from the February 5 Zoom Call can be found here. - Thursday, March 26 @ 1:00PM – Marketing Tactics for Registered Exhibitors & Tradeshow Scavenger Hunt
–best practices, social media, raffle
–A recording of this zoom call can be accessed by clicking here. - Thursday, June 4 @ 1:00PM – What Exhibitors Can Expect on Event Day
–load in/out, parking, onsite registration, trade show floor details
*March & June dates subject to change
We will communicate individual call times and custom Zoom links closer to each, posting details here and via ESSAE e-blasts. Recordings will also be available for those unable to join.
TRAVEL & ACCOMMODATIONS
The Trade Show will be held at The Saratoga Springs City Center on Thursday, June 18, 2026
Exhibitors will be able to set up the afternoon before the event on Wednesday, June 17 between 2:00 to 6:00 PM, load in times must be reserved via this link, and the morning of the event, Thursday, June 18 between 7:30 – 9:00 AM. We encourage exhibitors to set up the afternoon of June 17 to fully participate in the full event and interact with attendees (including before and after morning education sessions).
For those traveling from outside the Capital Region, we recommend staying the night before to make sure you have ample time to prepare your booth. We have arranged courtesy hotel room blocks to assist in your travel planning.
Click here to make your hotel reservation. All hotel reservations must be booked by Tuesday, May 19, 2026.
Total Events is coordinating the following booth amenities:
- Furniture
- Specialty decor
- A/V equipment
- Electric
Orders must be submitted here. For more information, please refer to the provided flyer.
Melissa Carrier | 518-383-8602 x 101 | [email protected]
The Saratoga Springs City Center is coordinating the following booth amenities:
- Custom internet (LIMITED free public WiFi is available for all exhibitors)
Please reach out to SPA.NET at 581-0690 OR [email protected] OR [email protected]
EXHIBITOR AWARDS
We’re excited to celebrate standout exhibitors and their creative business solutions at this year’s trade show with our Exhibitor Awards!
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PROMOTE YOUR PARTICIPATION Visit our library of customizable marketing graphics. |
PAST PARTICIPANTS View a list of last year’s attendees and exhibitors. |
EVENT POLICIES
Please review these important documents. You will be asked to sign off/acknowledge on your exhibitor registration form.
FAQ & CONTACT US
Have a question? Our most frequent exhibitor inquiries can be found in our detailed FAQ page. For fastest response, please submit your question here. Be sure to read our FAQ first - most questions are answered there!