If we're being honest, COVID-19 has disrupted our association industry. Sure, many of us were on the path of digital transformation and rethinking our offerings, but our current global pandemic has certainly fast-tracked our need to evaluate our product landscape to match what our members and sponsors need. And with that comes the problem of pricing - how do we provide value and monetize what has been and what will be? Join us as we share the 5 steps your team needs to walk through when deciding to keep a product or establish a new one. This 5-step process can be applied to sponsorship, membership, certification, education, in-person events, virtual events, or the next big thing your team will create.

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