Exhibitor Information

Thank you to our returning and new exhibitors signed up for our June 27th Annual Conference & Trade Show - we sold out May 10th! 

If you are a registered 2024 exhibitor, please visit the online event program for information and/or contact Liz at [email protected].   



The ESSAE Annual Conference & Trade Show is the premier association management and meeting professionals conference and trade show in upstate New York. This year’s show will take place at the Saratoga Springs City Center in Saratoga, NY on Thursday, June 27, 2024. The annual one-day conference is about professional development, networking, and showcasing products and services, and is the place to interact with key decision makers in the association and hospitality industries. The annual conference celebrates the true partnership of our association colleagues, meeting professionals, and exhibiting partners all across New York State.


  • NYS Association executives, CEOs, VPs, and operating officer
  • Government, corporate, and association/non-profit meeting & event professionals
  • Association management firms; and
  • Marketing & PR professionals, education directors, administrators, HR and finance directors, membership directors, and other key association staff.
  • Industry professionals from NYS and neighboring regions


Schedule at a Glance:
Registration / Check In - 7:30 AM
Exhibitor Move In & Set Up - 7:30 to 9:00 AM
Welcome & Continental Breakfast – 8:00 to 8:30 AM
Education Round 1 - 8:30 to 9:30 AM
Education Round 2 - 9:45 to 10:45 AM
Education Round 3 - 11:00 to 12:00 PM (inc. CEO Roundtable & a Meeting Planner session)
Lunch & ALA Graduation (Ballroom) – 12:15 to 1:45 PM
Trade Show – 2:00 to 5:00 PM
Reception – 3:30 to 5:00 PM

As an exhibitor, you will have the opportunity to meet with association leaders and innovator who are looking to take their associations to the next level. By exhibiting, you can help associations stay ahead, make informed decisions, and support their ever-changing environment. The Annual Conference will be marketed to an audience of association, non-profit, corporate executives, and their staff in New York State. 


 Learn More

NEW THIS YEAR! To increase exhibitor time with more attendees, the following opportunities have been enhanced:

  • Lunch Keynote Speaker – Lowell Aplebaum. EdD, FASAE, CAE, CPF– an Association Executive popular speaker, consultant, and facilitator!

  • Exhibitor Move-In the Afternoon Before

  • Education Programming Designed to Attract Target Audiences before Lunch, & Trade Show

  • Exhibitor Enjoy Sit Down Lunch with Attendees (including Association Leadership Academy (ALA) graduation)

  • Reception During Second Half of the Trade Show

  • Partnerships with MPI Upstate New York and NYSAE to promote event to target audiences

  • New 48" High-Top Option

  • Early High-Top exhibitors get sequin table clothes (first come, first serve)

REGISTER ONLINE: We strongly encourage you to use the online registration system for real-time self-service booth availability and online payment. Booths will registered upon successful check-out, on a first come, first served basis. ESSAE reserves the right to modify assignments if there's a registration issue. Otherwise your booth selection is automatically established via self-service registration.  Key Supporters receive early access to registration and booth selection starting Tuesday, February 6.  Registration will be open to the public Wednesday, February 21 and a registration link will be posted here.  



Overnight Accommodations:
The Saratoga Hilton | 534 Broadway | Saratoga Springs, NY 12866

  • One King/Two Doubles - $189
  • Junior Suite One King Bed - $219
  • Luxury Suite One King Bed - $319

Click here to secure your special room rate!  

Questions? Contact:

Carrie Laney, Executive Director, ESSAE - [email protected] (including online registration assistance).

Adam Jacobson, ESSAE Trade Show Committee Chair - [email protected]

**Please use our MapDynamics online exhibitor registration platform for real-time self-service table location selection.**

SOCIAL MEDIA The conference hashtag is #ESSAEAnnual - be sure to connect and tag us on the following accounts